News

Jan 08, 2020
The Corporate Event Marketing Association and PCMA are partnering to extend the reach and membership of their respective organizations. The two groups announced on Jan. 6 at PCMA Convening Leaders that they will work together to develop and share educational programming and content. PCMA President and CEO Sherrif Karamat says that the main goal of the alliance is to elevate the education for both organizations. “PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said… more
Jan 08, 2020
What lies ahead for 2020 and the new decade? We talked with a few experts to find out. Take a look at their 2020 trend predictions below. Then, connect with us on Twitter to let us know your take! Trade Shows Arjun Chakravarti, senior vice president of analytics and insights at GES, predicts the following: Measuring and selling experiential sponsorships. Although traditional sponsorship activities will remain a core part of the brand portfolio at trade shows, brands need to return to the C-suite with ROI metrics of shows. Sponsorship opportunities that measurably impact brand perceptions… more
Jan 07, 2020
As more companies begin implementing virtual customer service agents to assist attendees at events, tech companies specializing in conversational artificial intelligence software are getting busier. Case in point: Boost.ai, which recently supplied an AI bot to Slush — a leading international startup and technology event held each year in Helsinki, Finland — to positive results.  Nicknamed Botzilla, the virtual assistant tapped Boost.ai’s proprietary conversational AI technology to offer personalized information and assistance for the more than 25,000 conference attendees who converged Nov.… more
Jan 06, 2020
PCMA Convening Leaders, the annual PCMA conference for event planners, is coming to San Francisco on Jan. 5-8, 2020. Not only does this mark a 20-year anniversary for the city — the last time Convening Leaders was held in San Francisco was 2001 — it is also perfectly timed to showcase the revamped and expanded Moscone Center. Convening Leaders draws approximately 5,000 attendees with a nearly even split between event planners and industry suppliers. The majority will be seeing the new version of Moscone for the first time. Meanwhile, the San Francisco Travel Association intends to show… more
Jan 06, 2020
The Vision Council and Reed Exhibitions are gearing up to present a reimagined Vision Expo, the bi-annual trade show and conference for ophthalmic professionals, next year. New features such as curated neighborhoods, creative and interactive exhibit spaces, and refreshed branding (its new show tagline is “The Future, Clearly”) are a few of the fresh concepts that will debut at Vision Expo East 2020, set for March 26-29 at Javits Center in New York City.  As the largest optical event in the U.S., Vision Expo expects to welcome approximately 5,000 optometrists, opticians, practice staff and… more
Dec 24, 2019
It's been a busy year on TSNN! Today we're flashing back to our Top 10 most-read stories of the year. It's clear to see that you loved reading about event technology, new hires and even comfortable trade show shoes. We look forward to bringing you more of the latest news and insights in the industry in 2020. In case you missed any of them, check out our top stories from 2019 below. Freeman to Sell Encore Event Technologies to PSAV The Best Shoes for Trade Show Organizers and Exhibitors, According to a Podiatrist Reed Exhibitions Appoints New Leadership for U.S. Business… more
Dec 18, 2019
Packing for a trade show is usually a laborious task for anyone, but especially so for Candy Adams. In addition to her suitcase for clothing, shoes and all her personal items, every trip she takes, she packs a separate hard case Samsonite. It holds 40 dozen cookies and usually weighs around 43 pounds — and though it sounds like a lot, she’s got it down to a science, after doing this for more than 25 years. It all started back in 1993 when she was working for a company that made wide-format printers, and the CEO was making a tiny printer for the first Macintosh computer called the Sweet Pea.… more
Dec 17, 2019
‘Tis the season for giving, and several event organizations have been doing their part to bring a little holiday cheer to women and children in need this season. The Toy Foundation Brings Joy to Underprivileged Kids What child doesn’t want a new toy at Christmas? Earlier this month, The Toy Foundation, the charitable arm of The Toy Association, teamed up with volunteers from Michigan-based toy companies and nonprofits Delivering Good and Variety – The Children’s Charity of Detroit to provide 350 children with toys and fun at a special event held at the Southfield Parks and Recreation Center… more
Dec 17, 2019
There’s a whole new component coming to face-to-face events, with “face” being the key factor. Facial recognition for on-site check-in is slowly gaining traction, with more registration suppliers adding the technology to their portfolios. Launched at IAEE’s Expo! Expo! in Las Vegas in Dec. 2019, registration and housing provider Streampoint Solutions’ FaceReg promises to reduce wait times for on-site check-in.  Dharmesh Dayabhai, Streampoint Solutions’ co-founder, says that the time from face detection to badge print is around 3-5 seconds. “The time savings is due to not trying to locate… more
Dec 17, 2019
What year-end slow down? There's no rest for the trade show industry as new hires, promotions and appointments are still in full swing this holiday season. Take a look at the latest people moves. Sally Shankland announced she is stepping down from her position as president and CEO of Emerald Expositions Events for personal reasons last week, and will transition to executive director and senior advisor in 2020. Her replacement for the time being will be Brian Field, currently Emerald’s current chief operating officer, who will serve as the company’s interim president and CEO effective Jan. 1… more

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