News

Dec 14, 2020
How do you build a consummate event industry professional? Take an endless curiosity and a passion for learning and innovative thinking, sprinkle in an affinity for building relationships, bind it all together with more than 20 years of hard work and experience, and you end up with Liz Irving.  As executive vice president – head of marketing, technology and customer experience at Clarion Events North America, Irving oversees the strategic direction and integration of marketing and technology across the company’s North American trade show portfolio, including digital and virtual platform… more
Dec 11, 2020
'Tis the season for holiday work parties! In line with most of 2020, the festivities are going to look and feel quite a bit different. Why not one last Zoom call to ring out the year? The challenge facing event planners is overcoming the most complicated aspect of virtual events—creating engaging teambuilding activities—so the party feels…well, like a party. After all, the ROI on a virtual gala is quite a bit different than an in-person event. Networking and teambuilding are items 1) and 1a) on the agenda. The goal is to have fun and escape, albeit momentarily, the joys of working with… more
Dec 10, 2020
The Society of Independent Show Organizer recently collaborated not once, but twice, for its members in two valuable ways with Web Summit and its Founder and CEO Paddy Cosgrave. In October, SISO Chair and Tarsus Group CEO Douglas Emslie interviewed Cosgrave as part of SISO’s high-value webinar series. The talk - "Is Virtual the new Emperor's clothes? - Lessons from taking a major event virtual” - focused on the transition of Web Summit – the mega-event for the tech industry that runs annually in Lisbon, Portugal – to a virtual event that ran Dec. 2-4. As part of the virtual event,… more
Dec 10, 2020
It’s not often you can put Trivial Pursuit, an MTV-styled workout and Spongebob Squarepants-themed yoga into one event, let alone of one sentence. Yet that sort of creativity is why Informa Markets is hailing the success of its month-long virtual Festival of Licensing in October. Traditionally held over three days at Mandalay Bay Convention Center in Las Vegas, the 2020 Licensing Expo was entirely reimagined due to the pandemic. Rather than cram Zoom connections with attendees all across the world into a few days, Informa dramatically altered the scale and shape of the show. The sheer size… more
Dec 09, 2020
Every winter in Las Vegas, buyers and sellers in the fashion industry typically converge for a week filled with a series of trade shows held throughout the city.  This February, however, due to the continued uncertainty organizers face on when they will be able to hold their shows in Las Vegas, three of the largest for-profit companies have banded together to move their events to Orlando’s Orange County Convention Center Feb. 9-11. The collaboration between Informa Markets Fashion’s newly announced MAGIC Pop Up Orlando; a women’s and men’s apparel, accessories and footwear event - with US-… more
Dec 09, 2020
PCMA has acquired the Corporate Event Marketing Association, the premier community for event marketers, as a new, wholly-owned division.   The deal between the two organizations was signed after CEMA members voted overwhelmingly in favor of the acquisition. According to PCMA officials, the move will propel both organizations into an exciting new chapter as businesses and organizations adjust to the evolving role of business events in an omnichannel world. “CEMA has been a leader in the event marketing space for more than three decades,” said Sherrif Karamat, PCMA president and CEO. “As part… more
Dec 08, 2020
Convention centers across the country are making way for hybrid meetings and events. Renowned facilities looking ahead to 2021 and beyond have repurposed spaces to become virtual studios, complete with state-of-the-art AV equipment for digital and in-person presentations. “While hybrid meetings are not new in our industry, the demand for them has increased dramatically due to this pandemic, forcing meeting and event planners to make adjustments to their events to continue to address the needs of their members and attendees who will not be ready to travel anytime soon,” said Tim Muldoon,… more
Dec 07, 2020
As the trade show industry moves into the holiday season and sets its sights on the year ahead, several event-related organizations and companies are preparing for a strong recovery by making key promotions and growing their teams. Take a look:  Charles Harris has taken the helm of the Reno-Sparks Convention and Visitors Authority. In his new role as president and CEO, which he assumed on Nov. 16, Harris is responsible for all activities associated with the operations of RSCVA’s operations and its facilities. He will report directly to the RSCVA board of directors, which selected him in… more
Dec 04, 2020
In an effort to speed the pace of recovery in Indianapolis, Visit Indy has pooled together its tech partners to offer discounted prices for citywide hybrid meetings. The CVB says it is the first in the nation to present citywide discounts on audiovisual and WiFi. Planners who take advantage of the offer can receive 25 percent off WiFi and 10 percent off AV equipment. Thirteen venues, including Indiana Convention Center and a mix of hotels, are participating. Visit Indy’s discount is available for events booked by the end of next year and held by Dec. 31, 2022. As a destination designed… more
Dec 04, 2020
While the 2020 edition of Expo! Expo! IAEE’s Annual Meeting and Exhibition will look different this year, that doesn’t mean the first-ever virtual “show for shows” isn’t going to be packed with tons of valuable content, business and engagement opportunities. Set for Dec. 8-10, the annual trade show and conference will once again offer exhibition and events industry professionals the chance to learn about the latest, top-of-mind industry trends and technology, participate in special events and network with like-minded professionals as the industry looks toward a brighter future after one of… more

Partner Voices

Now, you’ll be able to seamlessly connect your virtual and in-person audiences and deliver enterprise-grade, fully integrated hybrid events - without the need to manage multiple vendors. The return of face-to-face experiences will raise questions about how to create the best blended event that combines in-person and virtual elements.