Tech News

Jun 20, 2014
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable.  For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences. Let’s first consider… more
Jun 20, 2014
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable.  For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences. Let’s first consider… more
Jun 15, 2014
The Massachusetts Convention Center Authority was named a 2014 CIO Top 100 company in IDG’s CIO magazine’s 27th annual CIO 100 Awards. The CIO 100 Awards recognize 100 organizations that have distinguished themselves by creating business value through the innovative use of IT. “For 27 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, editor-in-chief of CIO magazine and events. “Our 2014 winners are an outstanding example of the transformative power of IT to drive everything from… more
Jun 15, 2014
The Massachusetts Convention Center Authority was named a 2014 CIO Top 100 company in IDG’s CIO magazine’s 27th annual CIO 100 Awards. The CIO 100 Awards recognize 100 organizations that have distinguished themselves by creating business value through the innovative use of IT. “For 27 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, editor-in-chief of CIO magazine and events. “Our 2014 winners are an outstanding example of the transformative power of IT to drive everything from… more
Jun 08, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.  For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features: 1. Notifications In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less… more
Jun 08, 2014
Trade Show News Network will be offering another of its well-regarded complimentary webinars June 12 at 1 p.m. EST. Please register HERE.  It’s now possible to identify and pinpoint people and objects on the trade show floor with incredible accuracy. Real-Time Location Systems - RFID, beacons, magnetic fingerprints, light pulses, and NFC - offer varying degrees of precision and benefits to organizers, attendees, sponsors, exhibitors and venues.   In this TSNN Webinar moderated by Michelle Bruno, a panel of geolocation and microlocation experts will discuss the science… more
Jun 08, 2014
Trade Show News Network will be offering another of its well-regarded complimentary webinars June 12 at 1 p.m. EST. Please register HERE.  It’s now possible to identify and pinpoint people and objects on the trade show floor with incredible accuracy. Real-Time Location Systems - RFID, beacons, magnetic fingerprints, light pulses, and NFC - offer varying degrees of precision and benefits to organizers, attendees, sponsors, exhibitors and venues.   In this TSNN Webinar moderated by Michelle Bruno, a panel of geolocation and microlocation experts will discuss the science… more
Jun 08, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.  For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features: 1. Notifications In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less… more
Jun 01, 2014
Exhibitors constantly are trying to find the next big thing that will make show attendees, who’ve seen it all before, stop in their tracks and take notice of the exhibitor’s booth. A new display unit by Pufferfish out of the United Kingdom just may be that next big thing. Pufferfish, the maker of PufferSphere spherical display systems, has a new smaller display called the PufferSphere M. This new sphere is powerful enough to stand out in a bright environment, such as a trade show floor. Nichole Potts, sales manager at Freeman said, “Projection mapping is all the rage now,… more
Jun 01, 2014
“People look at your brand’s voice as a true representation of its heart and soul.” - Lori Randall Stradtman, Online Reputation Management for Dummies (www.social-media-design.com) Brands with positive reputations attract more customers, have longevity and deliver higher than normal ROI to organizations. Many brand management teams pay a lot of attention to their customers’ feedback in direct interactions, but most neglect to proactively manage their brand’s online reputation. When a crisis erupts all of a sudden, such teams are caught off guard, and then it… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact