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Oct 03, 2017
For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult. If you have been struggling with putting your… more
Sep 29, 2017
Smart City Networks, a provider of technology and telecommunications services for the convention industry, has embarked upon a process to convert phone lines at 39 convention centers and venues to SIP trunking in the next year. The upgrade is expected to improve reliability, performance and cost at these facilities, according to Smart City officials. While not the in-demand technology in the current industry landscape, phone service in public assembly areas can play a key role in emergency response situations, as demonstrated in Houston with Hurricane Harvey, Florida with Hurricane Irma and… more
Sep 27, 2017
Core-apps has updated and enhanced its Access 365 product, an event app feature that allows show organizers to extend the life of their apps beyond their events. The new updates not only provide associations and event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool. The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately… more
Sep 22, 2017
Move over photo booths and gamification – virtual reality could soon be taking the event entertainment world by storm. From exploring underwater worlds and creating large 3D drawings to battling alien spaceships or brain-eating zombies, virtual reality games and experiences at events provide attendees with immersive and engaging experiences that not only help make events more fun, but also more memorable. Geared specifically toward corporate meetings, conventions, trade shows and private parties, VR Arcade NOLA is a mobile virtual reality entertainment company that offers interactive VR… more
Sep 21, 2017
A new Start-Up Pavilion has been created at ibtm world 2017 where tech and experiential start-up companies can exhibit, giving them the opportunity to showcase their product to more than 15,000 highly influential MICE industry professionals. The three-day event takes place Nov. 28-30 at Fira Gran Via Barcelona in Spain. Companies eligible to exhibit in the Start-Up Pavilion must be two years or younger, with five or fewer full-time employees and with an annual turnover of less than $600,000. As part of the exhibiting package, they will receive their own personalised diary, with the… more
Sep 15, 2017
To commemorate the completion of its $140 million expansion and renovation project, the Greater Columbus Convention Center in Columbus, Ohio did what most event facilities would do: host a grand reopening celebration to show off its newly expanded and beautified digs. But instead of just carrying out the usual fanfare at this special event, held Aug. 31, the downtown Columbus facility had another surprise up its sleeve: the reveal of a giant, 3-D interactive art piece. “As We Are” is a 14-foot, 3-D human head-shaped sculpture made from ribbons of ultra-bright LED screens. Created by… more
Sep 13, 2017
Eventerprise, a digital event platform that connects event organizers with event suppliers, including products, services, planners and venues, has released a new version of its platform. The multi-sided SaaS platform connects event businesses with clients through free, interactive profiles that showcase each event planner’s or supplier’s unique offerings, key strengths and any transparent client reviews or ratings. Eventerprise’s 5th version includes added features that allow event planners to create independent reviews of suppliers across all categories and geographical locations, as… more
Sep 08, 2017
Smart City Networks has been playing a different kind of role in Houston this past week. Instead of supporting the technology and data needs of trade shows at the convention facilities it serves, the company has been working overtime to help Hurricane Harvey survivors stay in touch with their loved ones and other resources at several emergency shelters throughout Texas, including the George R. Brown Convention Center and NRG Park in Houston. “Smart City began in Houston more than 30 years ago,” explained Mark Haley, president of Smart City Networks. “It was a top priority for us to keep… more
Sep 07, 2017
Social Tables has released a free version of its Event Planner Essential, a digital platform that helps organizers and planners bring events to life while allowing them to collaborate with event stakeholders, venues and each other in real-time. By giving event professionals access to this complimentary event planning package, Social Tables hopes to empower more planners to bring people together face-to-face, regardless of event technology budgets. “Whether you’re a professional planner who needs a powerful yet easy-to-use tool to design your event, a parent volunteering at the registration… more
Aug 31, 2017
Technology companies with new products or services relevant to the meetings, incentive, conference and events (MICE) industry have until Sept. 8 to enter the ibtm world Tech Watch Award. The Tech Watch Award 2017 winner will be announced at ibtm world 2017, taking place Nov. 28-30 at Fira Barcelona in Barcelona, Spain. Designed to recognize the achievements of up and coming technologies in the meetings and events space, the highly competitive Tech Watch Award gives technology companies the opportunity to showcase their products to thousands of global buyers, influencers and media in the… more