Bizzabo, the Event Experience Operating System (OS), unveiled the Global Event Center of Excellence, a dedicated division providing event expertise, education and resources for event professionals. The division will curate and share best practices and big picture insights via events, webinars, workshops, templates, tool kits and other pieces of content. 

The aim of the new center is to help event professionals, regardless of experience level, excel by offering the training and knowledge they need to orchestrate exceptional, best-in-class event experiences, according to Devin Cleary, vice president of global events at Bizzabo.

“Over the last two years, event planners and marketers have been in a constant state of learning and experimentation, having to adapt quickly and develop new strategies to deliver engaging experiences that span physical and digital environments,” Cleary said. “Bizzabo has the opportunity to bring our community together through the Global Event Center of Excellence, so we can continue to build the future of events together.”

Bizzabo launched its Event Experience OS in October 2021 to empower event professionals to create more personalized, impactful and human experiences with a data-rich platform that allows them to manage events, engage audiences, activate communities and deliver powerful business outcomes. The Global Event Center of Excellence is designed to expand its offering to more than just software.

According to Cleary, ongoing research and industry reports show that event leaders are still searching for best practices, tools, templates and frameworks to plan and execute in-person, hybrid and virtual experiences in all formats while improving the ROE (return on event).

“Bizzabo’s ongoing commitment to serving and supporting the full event lifecycle for Event Experience Leaders—from conceptualization through post-event analysis—sets us apart from other firms,” Cleary said. “The Global Event Center of Excellence is a first of its kind in the event industry,”

Lauren Grady, an event industry veteran who joined Bizzabo in November 2021, leads the Global Event Center of Excellence.

“Bizzabo is changing the way the world sees, creates and engages with in-person, virtual and hybrid professional events,” Grady said. “Bizzabo isn’t interested in maintaining the status quo. We’re redefining playbooks and shaping the future with a blueprint to design more human events.”

Bizzabo was founded in 2011 by Alon Alroy, Boaz Katz and Eran Ben-Shushan and has more than 400 employees in its New York, Tel-Aviv, Kyiv, London and Montreal offices, as well 15-plus remote locations around the world.