A2Z_Personfy

Boost Technology Adoption Rates with Compelling Videos

August 2, 2013

We know there are times you wish you could speak directly to your audience and show them how the technology you provide to them can help them plan ahead and prepare for your event.

Since it is not possible to reach out to each of your users personally, the next best option is to create and publish useful support videos to help your event participants maximize their time and ROI from the event.

A smartly put together video can quickly convey the key features of a productivity tool, resulting in increased user satisfaction and ultimately, in the success of your event. 

Today, we would like to share three videos that were created to provide a quick overview of new technology tools for three different events. 

Two of these videos were produced by our clients, while the third one was created by a2z’s digital marketing team to get the 2013 Summer Fancy Food Show attendees started on the a2z powered networking and matchmaking portal.

Video #1: The American Made Show – Floorplan and eBooth Tutorial

http://americanmadeshow.com/exhibitors/floorplan-howto/

Video #2:  AUVSI’s Unmanned Systems 2013 Mobile App Tutorial

http://www.youtube.com/watch?v=IWJGt7Tl7Lo

Video#3: My Fancy Food Show Support Tutorial

http://youtu.be/LRTP59nNK44

 

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Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!