CBME China Educates U.K. Audience on China Baby Products Market
Anticipating increased interest in UBM Asia’s Children Baby Maternity Industry Expo (CBME) after the Chinese government announcing it will relax the one-child policy by allowing couples to have a second baby if either is the only child in family, the show recently went to the United Kingdom to expand its customer base.
With this revised policy revised policy, more than 1 million newborns will be expected per year, in addition to the 16 million newborns currently born every year.
The “Selling to China” seminar was hosted by the Baby Product Association (BPA) of United Kingdom Nov. 19 in Berkeley Hotel, London, “was a great success,” according to company officials.
Close to 100 British brand owners, baby products manufacturers and suppliers, key industry players and media attended the seminar.
Athena Gong, general Manager of CBME, opened the afternoon’s session with “Overview of the Chinese nursery industry, information and show facts”.
Lise Bertelsen of China’s Britain Business Council discussed “Why China? How to Access the Chinese market and business considerations”, and Christine Scippo of BPA, U.K. completed the lineup of speakers.
The seminar aims to give the key players of UK’s baby and children products industry an inside look on China’s baby product industry and provide them the know-how on bringing their brands and products to China.
In early 2013, CBME and BPA/ Harrogate Nursery Fair entered into an alliance to help boost the children, baby industry as a whole.
This seminar is part of the series of efforts the two organizations are working on to bring brands across territories. CBME is now the world’s largest sourcing event for baby, children and maternity products;
The Baby Products Association (BPA) is a membership organization established in the U.K .in 1945 with the objective of promoting the baby and nursery products sector in both the U.K. and Europe.
“The British baby products manufacturers and suppliers showed great interest in China market. Fifty
people registered for the event, but close to a hundred turned up. Special thanks to BPA, for arranging this seminar. It is a first step in helping UK brands and suppliers to enter China,” Gong said. “We are glad to have the first U.K. pavilion in CBME China 2014.”