Celebrity Chefs Dazzle at I-X Center's Fabulous Food Show in Cleveland

November 11, 2012

Upwards of 30,000 attendees flocked to the Fabulous Food Show Nov. 9-11 at Cleveland’s International Exposition (I-X) Center to not only see celebrity chefs such as Michael Symon, Guy Fieri and Jacques Pépin, but also sample delicacies ranging from chocolate-covered bacon to an array of regional cheeses.

The annual show is one of seven owned and produced by the I-X Center, along with the collocated By Hand Fine Art & Craft Fair – a juried show with vendors from across the United States.

Guy Fieri, restaurateur, author and star of several Food Network shows, has a special connection to Ohio as his birthplace and gave shout outs to some of his family members in the audience.

Fieri dazzled a packed crowd in the 2,000-seat Main Kitchen Theatre, saying, “This is one of the best food shows there is … These people are food freaks here!”

After making a creamsicle vodka martini he shared with some of the audience members, Fieri demonstrated how to brine a turkey correctly and make a vegetarian bulgur salad.

Attendee Sherry Botta from Twinsburg, Ohio, said it was her first time at the Fabulous Food Show.

“It’s awesome!”, she added. “It’s really fun to see the stuff and try the different samples of everything. We also went and saw Guy on stage. It was so fun.”

Fieri was one of several celebrity chefs who performed during the three-day weekend. Others included a local Cleveland-born chef and restaurateur, who also won the “Iron Chef America” competition – Michael Symon – as well as Jacques Pépin, a best-selling author, who used to cook alongside Julia Childs on PBS,  and Anne Burrell – another popular Food Network star, among others.

Jeremy Levine, director of events for the I-X Center and executive director of the Fabulous Food Show, said the event launched in 2006 and has grown incrementally every year since to more than 30,000 attendees and 225-plus exhibitors.

The event is the culmination of Cleveland Culinary Celebration Week, a city that in recent years has really embraced the culinary arts, he added.

Besides the celebrity chef demonstrations and food exhibitors, there also were sections for chocolate, wine and beer tastings, along with other stages and specialty areas set up around the perimeter of the showfloor.

“We have a nice flow moving across the floor (to create) the whole experience,” Levine said.

Exhibitors, such as The Cheese Knife’s Renee Clifton, who was at the show for the first time, gave the event high marks.

“It’s been really good,” she added. “When they get a chance to try our product they really like it. It’s one of those things you have to demo, and this is a great place for that.”

The By Hand Fine Art & Craft Fair, which was collocated with the food show a few years ago and the public is able to attend at no charge, brings an extra element to the entire event.

“There are over 500 fine food and fine art exhibitors at the show,” Levine said.

Brad Gentille, president and COO of I-X Center, said it was all of the components of the show that made it a success.

“It’s everything from fine arts to fine food to fine wine to fine beer,” he added.

Levine said the collocated events offered something for everyone, adding, “I believe the foundation of why we have events is to create a unique experience (people) can’t get anywhere else.”

Besides the Fabulous Food Show and By Hand Fine Art & Craft Fair, the I-X Center owns five other shows, such as the I-X Center Trick or Treat Street geared toward Halloween and the I-X Center Christmas Connection show, to name a few.

“The over-arching goal of this company is to provide family entertainment, as well as produce world-class trade shows,” Gentille said.

The I-X Center, with its 1,000,000 gross square feet of space and 77 foot ceilings, is located adjacent to the Cleveland Hopkins International Airport.

Besides consumer shows, it also hosts trade events including the International Tire Exhibition & Conference and the Converting & Package Printing Expo.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.