CEMA and PCMA Collaborate to Extend Membership Reach and Education
January 8, 2020
The Corporate Event Marketing Association and PCMA are partnering to extend the reach and membership of their respective organizations. The two groups announced on Jan. 6 at PCMA Convening Leaders that they will work together to develop and share educational programming and content.
PCMA President and CEO Sherrif Karamat says that the main goal of the alliance is to elevate the education for both organizations.
“PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Karamat. “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.”
CEMA will co-develop educational content for PCMA’s four annual signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference. In return, PCMA will contribute content for the annual CEMA Summit and CEMA Study Tours. The two organizations will also collaborate on webinars and will together determine additional opportunities for co-advancement.
This strategic alliance will help PCMA gain insights from and greater exposure to the corporate market. CEMA’s membership includes senior-level event marketers from well-known brands, many of which are leading-edge technology companies.
CEMA will benefit from the extended reach, awareness and resources that PCMA can provide with its extensive membership and 17 chapters throughout the United States, Canada and Mexico.
The two organizations share the mission of business event advocacy and are committed to giving back to their members’ communities and those where they host their events. According to Karamat, the partnership will help both groups continue to demonstrate how business events transform global economies and societies.
“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said Kimberley Gishler, CEMA’s president and CEO.
Gishler says that CEMA and PCMA will collaborate on new research as well as educational programming, networking, knowledge sharing and event experiences. The first endeavor will be a research project that will be rolled out later this month.
“We believe when it comes to event marketers, CEMA is the best,” Karamat says. “It’s the right fit and the right time to do this — together we’re going to do great things.”
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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
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MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
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