E2MA's Red Diamond Congress Will Offer 45 Education Sessions
June 17, 2013
The Exhibit & Event Marketers Association (E2MA)'s Red Diamond Congress will head to Chicago July 30-Aug. 1 and feature 45 high-level conference and education sessions, as well as The Expo Group’s Exhibit Manager of the Year Award (EMOTY) that will be unveiled at the event’s gala.
"Definitely, the draw this year for exhibit and event managers at Red Diamond Congress (RDC) is the creative and collaborative format built around more than 45 new education and conference sessions focused on the top issues that drive exhibit marketing today,” said Michael Hatch, the event’s director of sponsorships and event sales.
He added, “Also, because RDC is collocated with E2MA's Fact-to-Face Connections Hosted Buyers event, and EXPLORE!, the CMO Council's Symposium, RDC will also attract serious buyers, and the top decision makers on corporate marketing spend and strategies."
This will be the second annual meeting of E2MA, which was formed by the combining of the Tradeshow Exhibitor's Association (TSEA) and the Exhibitor Appointed Contractors Association (EACA). ??
Education will be in the spotlight at this year’s event, including two keynotes: Liz Miller from theCMO Council, who will speak on the recently completed CMO Study and Lara McCulloch Carter, Ready2Spark, who will speak on “Turning Attendees into Evangelists.”
Here is a sampling of some other sessions on tap:
Barry Siskind, presenting a session on setting the Right Goals and Objectives
Bob Millum, presenting a session on the "One% Solution, Finding a Needle in the Haystack"
Jackie Beaulieu, HCEA, on State of the Industry for Healthcare Organizations
John Nawn, presenting a session with a 'walking tour' of the attendee experience
Marc Goldberg, presenting a session on reporting relevant post show data
There also will be plenty of networking opportunities, such as the First-timers Reception and Dinner With Strangers, a dinner with 6 to 8 people and a lead facilitator, who will engage all in a compelling conversation about issues and challenges of exhibit and event marketing.
The second night of the event will feature the awards gala where the EMOTY award will be given.
The EMOTY Awards honor exhibit managers who exhibit characteristics that create value in corporate event programs like attention to detail, creativity and innovation.
“We created The Expo Group Exhibit Manager of the Year awards to help bring recognition to those who make their organizations shine at exhibitions and events across the country,” said Dana Freker Doody, vice president, corporate communicationsof The Expo Group.
She added, “We are looking forward to handing out the second-annual EMY trophy at Red Diamond Congress because the E2MA community knows what it takes to bring an exhibit to life and effectively lead marketing messages into the world.”
E2MA also will recognize our Member of the Year, our Intrepid Award winner and recognize our newest inductee into the Hall of Fame.
Click HERE to register for this year’s Red Diamond Congress.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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