Experient, bXb Online Announce Partnership Designed to Support Clients' Digital Content Strategy

December 17, 2012

Experient, the source for integrated meeting services, and digital event marketing agency bXb Online announced late November an agreement that enables Experient to extend its service offerings to support its clients' digital content strategy.

The collaboration with bXb will expand Experient's portfolio of services to the association and trade show marketplace, including orchestration of online events and future content distribution through Best of Business Television (BOBtv) powered by bXb Online.

BXb Online's digital event marketing support includes a range of solutions to assist organizations in creating and implementing a digital event marketing strategy.

The agency's BOBtv, currently in late-stage development, will offer Experient's client base the ability to disburse live and on-demand content across an online network of aggregated content organized by industry.

"This new relationship with bXb Online gives our customers better access to BOBtv and the exceptional services the bXb Online team provides to design and implement digital content strategies,” said ," said Michael Guerriero, president of the Event Management division of Experient.

He added, “It helps make it easy, appealing and profitable for associations to push content out to their communities. BOBtv extends the reach and life of in-person events.”

Tony Lorenz, Founder of bXb Online said, "The leadership at bXb Online has had a longstanding relationship with Experient and its colleagues at Maritz Travel Company. We appreciate the partnership and will work hard to deliver extraordinary experiences and value to our collective clients at this important inflexion point of technology and innovations in our industry."

Lorenz actively is seeking the advice and insights of industry leaders during this developmental stage of BOBtv. The American Society of Association Executives (ASAE), International Association of Exhibitions and Events (IAEE) and Professional Convention Management Association (PCMA) are charter industry organizations working with bXb Online on the development of BOBtv.

In describing Best of Business Television, Lorenz said, “BOBtv will do for business to business events what broadcast TV did for sports.” BOBtv was named the winner of this year’s EIBTM Technology Watch Award.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact