IAAPA's Asian Attractions Expo 2013 Breaks Attendance Records

June 25, 2013

The International Association of Amusement Parks and Attractions’ Asian Attractions Expo 2013, held June 4-7 at the Sands Expo and Convention Center at Marina Bay Sands, broke previous attendance records, with 5,350 professionals.

Billed as the largest expo of its kind in the region, the four-day event also had a record number of exhibiting companies displaying the newest products and services on the largest trade showfloor in the event’s history, according to show officials.

In addition, the IAAPA Institute for Attractions Managers was sold out and attendance was strong at the education conference programs.

“Asian Attractions Expo 2013’s success reflects the tremendous industry growth in the Asia-Pacific region and confirms the Expo is the attractions industry’s leading event for industry professionals,” said IAAPA President and CEO Paul Noland.

Asian Attractions Expo 2013 by the numbers:

286 companies from 34 countries displayed new and innovative products on 6,824 net square meters of space, the biggest show in the Expo’s history.

3,600 qualified buyers, including executives from theme parks, attractions, water parks, family entertainment centers (FECs), zoos, aquariums, museums, science centers, and resorts from 67 nations met with industry suppliers, attended education sessions, and participated in networking events.

Attendance at the education conference was nearly 1,500, including IAAPA’s Institute for Attractions Managers and IAAPA Safety Institute.

280 people attended the Leadership Breakfast, featuring the keynote address by Ocean Park Corporation CEO Tom Mehrmann.

Nearly 230 people participated in behind-the-scenes tours of Legoland Malaysia, Lat’s Place, Hello Kitty Town and Universal Studios Singapore.

Approximately 400 people attended the Opening Ceremony that highlighted new attractions in Asia and included performances by Victoria’s Way from Enchanted Kingdom in the Philippines and Sesame Street characters from Universal Studios Singapore.

More than 500 participants enjoyed tours of Marine Life Park and Adventure Cove at Resorts World Sentosa during the Opening Night Event.

The sponsors for Asian Attractions Expo 2013 were Chimelong Group, FUNA, Forrec Ltd., Jack Rouse & Associates, Mack Rides, Themed Attractions and Resorts, The Producers Group, and Vekoma Rides.

“Asian Attractions Expo is ideal for learning, networking, and establishing quality buyer/seller connections,” said IAAPA Vice President, Asia Pacific Operations Andrew Lee.

He added, “This year’s conference and exhibition delivered on all fronts from the opening ceremony to the standing-room-only education sessions and first-class events and tours at Singapore-area attractions.”

Next year’s event will switch to mainland China June 17-20 at the China National Convention Center in Beijing.

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