InfoComm, Latin Press Partner to Launch New Brazilian AV Show in 2014
InfoComm International and Latin Press have partnered to form TecnoMultimedia InfoComm, and in 2014 will collocate a new AV show, TecnoMultimedia Brasil, with the ExpoSec security event, held at the Centro de Exposicoes Imigrantes in São Paulo.
“Brazil is a vibrant pro-AV marketplace, with companies in the region experiencing double-digit growth each year for the last three years,” said David Labuskes, executive director and CEO, InfoComm International.
He added, “By collocating with ExpoSec, we get to leverage our strong long-term relationship with Latin Press, while developing new alliances with an existing show that is well-respected in the region. This provides the ideal environment for launching a new event in this important AV market.”
The two shows will bring together electronic security systems with audiovisual systems in one venue.
“Brazil complements our other shows in Latin America,” said Max Jaramillo, President of Latin Press and TecnoMultimedia InfoComm LLC. “It's the region's largest AV market and was the piece in our portfolio missing until now.”
Latin Press has eight titles, as well as organizes trade shows and conferences covering the AV, broadcast, refrigeration and travel industries.
“We believe that the industry convergence will serve our current show, and help our security integrators learn about new business opportunities in the AV market,” said José Roberto Sevieri, operations director for Grupo CIPA.
InfoComm predicts Brazil will be a $2 billion AV marketplace by 2015. The majority of growth in Brazil is driven by upcoming events, including the World Cup and Olympic Games. These events are motivating businesses from the hospitality industry, venues, broadcasting, government agencies and others to invest in the latest AV technology, according to association officials.
InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East.
Its U.S.-based show, InfoComm International, was held June 12-14 at the Orange County Convention Center in Orlando.