ITE Expands Asian Business Through Malaysian JV
As part of the deal, the two companies will establish a joint venture company, ECMI ITE Asia Sdn Bhd, to develop new exhibitions to serve the ASEAN region – focusing particularly on Indonesia, Vietnam and Myanmar.
Health and beauty trade show series, Cosmobeauté, takes place in Vietnam, Malaysia and Indonesia. The lab equipment series Lab Asia is held in Malaysia and Indonesia.
Russell Taylor, CEO of ITE, commented, “I am delighted to be joining forces with ECMI to further extend ITE’s regional reach. Our success of developing international standard events in growing and emerging markets, combined with ECMI’s local expertise makes this an exciting partnership in one of ITE’s focus regions.”