ITE Expands Asian Business Through Malaysian JV

April 22, 2013

Exhibition organiser ITE Group announced the acquisition of a 50% stake in the exhibitions series Cosmobeauté and Lab from Malaysia-based ECMI Trade Fairs (ECMI) for an undisclosed sum.

As part of the deal, the two companies will establish a joint venture company, ECMI ITE Asia Sdn Bhd, to develop new exhibitions to serve the ASEAN region – focusing particularly on Indonesia, Vietnam and Myanmar.

Health and beauty trade show series, Cosmobeauté, takes place in Vietnam, Malaysia and Indonesia. The lab equipment series Lab Asia is held in Malaysia and Indonesia.

Russell Taylor, CEO of ITE, commented, “I am delighted to be joining forces with ECMI to further extend ITE’s regional reach. Our success of developing international standard events in growing and emerging markets, combined with ECMI’s local expertise makes this an exciting partnership in one of ITE’s focus regions.”

Add new comment


Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!