Kuala Lumpur Convention Centre Draws a 15-percent Increase in Events to Date in 2012
The seven-year-old Kuala Lumpur Convention Centre continues to record healthy growth in all business segments, despite headwinds from the United States and Europe.
Between Jan. 1 and Oct. 31, KLCC hosted 1,258 events, a 15-percent increase, compared with the 1,097 held in the previous corresponding period, serving 1.37 million delegates and visitors.
Here are some of the more notable events:
The Royal Australasian College of Surgeons 81st Annual Scientific Congressin May, which saw 1,250 delegates come together during five days, making this the largest multi-disciplinary surgical meeting.
25th World Gas Conference 2012 in June, where more than 8,000 delegates filled the Centre’s entire 22,659 square meters of function space, including a new 2,600 sq. m. marquee known as Hall 6.
3,000 lung experts converged at the Centre just a few weeks ago for the 43rd Union World Conference on Lung Health. The five-day conference generated an estimated USD14.1 million (€11.1 billion) in economic impact.
On the marketing front, KLCC’s Web site was given a major makeover driven by the advancements in design technology and the need to “think forward and push boundaries”, according to center officials.
The results were a more content-rich and user-friendly site, offering key information on the center, including its range of products and services.
A mobile Web site launched also was recently further expands the reach to smartphone users.
These initiatives were in addition to the Wi-Fi upgrade of 40MB that is offered on a complimentary basis to guests.
KLCC received several accolades this year as well: the MICE Report Awards 2012 for ‘Best Convention Centre in Asia’, ‘Gold’ in Meetings Industry Marketing Awards (MIMA) 2012 for ‘Best Print Advertising Campaign’ and the Chaîne des Rôtisseurs Malaysia Chapter’s inaugural ‘Dato Lau Foo Sun Excellence in Dining Award’ for excellence in culinary experience.
The future also looks bright, with KLCC booking even more events next year and beyond, including the Women Deliver Conference 2013 (5,000 delegates); IAS Conference on HIV, Pathogenesis, Treatment and Prevention 2013 (7,000 delegates); 12th International Congress on Obesity 2014 (2,200 delegates); and 18th Human Genome Meeting 2015 (1,000 delegates).
Speaking on the sidelines of EIBTM 2012, Director of Sales and Marketing Angeline Lue said that while KLCC is delighted with its performance to date, “We remain flexible and innovative in order to continue delivering value-add and world-class products and services to meet the evolving needs of our local, regional and international clientele. Moving forward, there will be exciting plans to share with everyone. So, expect to hear more from us very soon.”