Louisville’s Culinary Scene Showcased in Virtual Reality
August 27, 2016
The Louisville Convention & Visitors Bureau has launched its first 360-degree virtual reality video featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience.
The video highlights the destination’s award-winning culinary scene and is the first of three virtual reality projects to be released in the coming months.
Viewers are immersed in a culinary journey from farm to fork as they are guided through 10 local establishments including 8UP, Crescent Hill Craft House, Harvest, Jack Fry’s, Mike Linnigs, Monnik, Proof on Main, The Table, the Village Anchor and Woodland Farms.
The Louisville CVB partnered with local firm Videobred to create the video.
“Video is so much more than just great shots, it’s about a story. We’ve been blessed in Louisville with a great culinary story that Videobred was able to capture and turn into an experience unlike anything we’ve done before, from farm to kitchen to table, hats off to them” said Zack Davis, director of marketing at the Louisville CVB.
Jamie Pence, owner of Videobred and editor on this project, said, “360 is the ultimate immersive storytelling tool. Emerging Virtual Reality (VR) technologies place the audience in the middle of the scene. This viewer immersion differentiates VR from typical video storytelling by creating an entirely new audience experience. 360 stories encourage viewers to revisit a story multiple times and often creates stronger and more enduring connection between the viewer and the content.
Another advantage of this nascent technology is accessibility of content on a multitude of devices allowing VR content creators to deliver innovative stories to a broad audience without the viewer making an additional investment in new technology.
As a technology and a storytelling tool, VR is in its infancy and Videobred is excited to be at the forefront of this revolution.”
The Louisville CVB is using this shareable, cutting edge technology to engage with millennial travelers who are expected to account for half of all global travel spend by 2020.
Louisville’s many memorable eating and drinking experiences provide this demographic with the authentic local experiences they demand from a destination.
While VR goggles and headphones provide the richest experience viewers can also experience the video right on their mobile devices. Watch on our Facebook page at www.Facebook.com/LouisvilleKentucky or by using the direct link here: http://lou.ly/3em.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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