Malaysia Convention & Exhibition Bureau Opens Offices in China
In an effort to expand even further, the Malaysia Convention & Exhibition Bureau (MyCEB) is opening offices in China.
Travel Link Marketing has been appointed as MyCEB’s representative in China with offices in three of the largest cities in China namely, Beijing, Shanghai and Guangzhou.
TLM, an established marketing company, also plans to open a new office in Chengdu. With a strong local Chinese team who truly understands the goals and objectives of MyCEB, TLM will be tasked with developing leads and providing extensive contact networks with the country’s business events stakeholders.
“We feel that this advancement into China, one of the largest economies in the world is in line with Malaysia’s growing business events industry,” said Zulkefli Sharif, CEO of MyCEB.
He added, “We look forward to working with TLM in this endeavour, which will be representing MyCEB starting from 1 July 2013. We are confident that this partnership will further assist MyCEB in our mission to position Malaysia as Asia’s business events hub.”
Opening offices in China follows MyCEB’s strategic plan to expand into the country, solely focusing on the Great China Region.
“We are pleased for the opportunity to represent Malaysia to the business events market in China. We appreciate the trust placed in us, and the team will work diligently and enthusiastically to secure many wins for Malaysia,” said Brenda He, director of TLM.
This initiative builds on MyCEB’s success in 2012 in securing 26 association meetings to be held in the country during the next five years. With an estimated 35,482delegates, approximately RM 359 million (USD 111.29 million) worth of economic impact would be generated from the successful bid wins.
This year so far also saw MyCEB securing 109 corporate and incentive meetings for Malaysia, welcoming 25,604 delegates that will translate to an estimated RM 275.6 million (USD 85.44 million) in economic impact.