Malaysia Convention & Exhibition Bureau Opens Offices in China
July 22, 2013
In an effort to expand even further, the Malaysia Convention & Exhibition Bureau (MyCEB) is opening offices in China.
Travel Link Marketing has been appointed as MyCEB’s representative in China with offices in three of the largest cities in China namely, Beijing, Shanghai and Guangzhou.
TLM, an established marketing company, also plans to open a new office in Chengdu. With a strong local Chinese team who truly understands the goals and objectives of MyCEB, TLM will be tasked with developing leads and providing extensive contact networks with the country’s business events stakeholders.
“We feel that this advancement into China, one of the largest economies in the world is in line with Malaysia’s growing business events industry,” said Zulkefli Sharif, CEO of MyCEB.
He added, “We look forward to working with TLM in this endeavour, which will be representing MyCEB starting from 1 July 2013. We are confident that this partnership will further assist MyCEB in our mission to position Malaysia as Asia’s business events hub.”
Opening offices in China follows MyCEB’s strategic plan to expand into the country, solely focusing on the Great China Region.
“We are pleased for the opportunity to represent Malaysia to the business events market in China. We appreciate the trust placed in us, and the team will work diligently and enthusiastically to secure many wins for Malaysia,” said Brenda He, director of TLM.
This initiative builds on MyCEB’s success in 2012 in securing 26 association meetings to be held in the country during the next five years. With an estimated 35,482delegates, approximately RM 359 million (USD 111.29 million) worth of economic impact would be generated from the successful bid wins.
This year so far also saw MyCEB securing 109 corporate and incentive meetings for Malaysia, welcoming 25,604 delegates that will translate to an estimated RM 275.6 million (USD 85.44 million) in economic impact.
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In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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