Marketplace Events Scoops Up Three Atlanta Home Shows
May 8, 2018
In a move that CEO Tom Baugh has labeled as “highly strategic,” B2C home shows producer, Marketplace Events, has purchased three Atlanta-based home shows from SEMCO Productions.
The events include the Spring Atlanta Home Show and the Fall Atlanta Home Show & Outdoor Living Expo, held annually at the Cobb Galleria Centre, as well as the North Atlanta Home Show & Outdoor Living Expo, which takes place at the Infinite Energy Center in Gwinnett County.
“For more than 40 years, SEMCO has been synonymous with Atlanta and home shows” Baugh explained.
He continued, “The Atlanta market is influential and only getting bigger. For MPE to have a significant footprint, it’s clearly a major development for our company. We look forward to applying our resources to grow these shows to another level.”
The acquisition of the shows elevates the Marketplace Events portfolio to 64 events in 29 markets including 39 U.S. home shows, 16 Canadian home shows and nine holiday shows, which combined attract 20,000 exhibitors, 1.8 million attendees and three million unique web visitors annually.
The deal marks 23 shows the company has launched or acquired since it was purchased in February 2016 by Sentinel Capital Partners.
“As the largest producer of consumer home shows in North America, Marketplace Events will use their vast industry experience to enhance this 40-year-old Atlanta tradition in many ways,” said Michael Schoppenhorst, president of SEMCO.
He added, “I am most certain the Atlanta Home Shows will thrive and prosper under their direction and leadership.”
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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