New Fashion Show to Launch at AWE
A new fashion trade show, The HUB, will launch its inaugural edition at Hong Kong’s AsiaWorld-Expo (AWE) during the last week of August 2013. Product categories at The HUB will focus on young designer, denim, streetwear, lifestyle clothing and accessories.
Organised by Entrepot Asia, a consultancy for foreign fashion brands looking to launch and expand in Asia, the trade event will feature accredited and by invitation-only senior buyers and decision makers from mono-brand and multi-brand retailers.
Richards Hobbs, event director at Entrepot Asia and Peter Caplowe – the responsible organiser of the Hub, explained, “Every international fashion brand has its commercial sights set on Asia… Now, with the launch of The HUB we are bringing together the most exciting fashion brands from Europe and the United States with the crème de la crème of Asia’s fashion retailers and distributors in an environment designed for forging the partnerships necessary for regional success.”