Organic Food Industry Continues to Raise Its Profile in Japan

December 4, 2011

NürnbergMesse’s BioFach Japan recently kicked off its 11th edition Nov. 1-3 at the Tokyo Big Sight Exhibition Centre amidst growing interest in the organic food industry in Japan, with 168 exhibitors from 10 countries.

“Last year’s BioFach Japan impressed with its most successful edition ever,” said Frank Venjakob, director of events for NürnbergMesse International headquartered in Germany.

He added, “Whereas we welcomed more exhibitors and visitors to the 10th birthday than ever before, we faced a totally new situation this year.”

The overall exhibition industry in Japan was hit hard by the earthquake, tsunami and ensuing nuclear disaster, but even though BioFach Japan was slightly smaller than last year’s show, it still drew strong interest.

“The desire of many consumers for uncontaminated food has grown immensely, so mainly trade buyers poured into the exhibition,” Venkajob said.

He added, “On the other hand, this helped to provide good-quality talks for the exhibitors.”

Petra Wolf, member of the management board of NürnbergMesse, said this year’s show was an opportunity platform for communication and exchanging views, as well as a place for organic industry players to come together.

To further support the industry, NürnbergMesse, along with the International Federation of Organic Agriculture Movements (IFOAM), launched a fund-raising project at BioFach Japan to support the organic farmers and their families affected in the Tohoku region.

“The aim of this project is to make organic farming land reusable,” Wolf said. “NürnbergMesse has also donated 100,000 yens to this fund.”

BioFach Japan is part of a global series of shows run by NürnbergMesse, with events in Germany, China, the United States, India and Brazil.

Next year’s BioFach Japan will be held Nov. 21-23.

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