Outdoor Retailer, Surf Expo Partner with StandUp Paddle Industry Association

April 30, 2015

Outdoor Retailer and Surf Expo, both part of Emerald Exposition’s portfolio, have partnered with the StandUp Paddle Industry Association (SUPIA).

SUPIA is the trade organization of stand up paddle businesses: manufacturers, retailers, service providers (instructors, guides, race directors, event planners, certifiers), media, sales reps, distributors, suppliers, etc.
As a result of this partnership, SUPIA will exclusively endorse and participate in Surf Expo’s two annual shows and Outdoor Retailer’s Summer Market, as well as work to foster participation and growth in SUP at the shows.
Surf Expo and Outdoor Retailer have agreed to continue its support of SUPIA’s Summit, held in October in Dana Point, Calif. The SUPIA Summit supports the SUP industry for two days of roundtables, speakers, education sessions, networking, food and fun.
“We are pleased to be working with SUPIA. Their active and involved board of directors and growing membership reflects the vibrancy of the SUP industry,” said Senior Vice President and Surf Expo Show Director Roy Turner.

He added, “Given that SUPIA started after a meeting of industry leaders at Surf Expo just a few years ago, it only makes sense to formally partner with the association to assist them in their growth.”
SUPIA will participate in upcoming Outdoor Retailer and Surf Expo shows to network with existing member brands and meet with new and up-and-coming companies at the heart of the outdoor and surf /watersports industries’ marketplace.
“The paddling segment has been an important community to Outdoor Retailer Summer Market. We are pleased to have forged a stronger partnership with SUPIA,” said commented Marisa Nicholson, vice president and show director for Outdoor Retailer.

She added, “This relationship will give us the opportunity to strengthen our relationships with the paddling community, bring more attention to this category and create a platform to support the specialty retailers already carrying SUP products, or interested in bringing SUP into their lineup.”
Outdoor Retailer is the leading growth vehicle for retailers and brands of outdoor gear, products, technology and accessories.

Outdoor Retailer Summer Market tradeshow features SUP and Paddle sports as one of its predominant categories.

Surf Expo is the longest-running and largest board sports and beach/resort lifestyle tradeshow in the world and was the location of the first SUPIA meeting, drawing hundreds of business men and women with an interest in the sport.
All three organizations will benefit from this partnership through marketing, advertising and social marketing support.
“Outdoor Retailer and Surf Expo have been invaluable in connecting SUP manufacturers with key retailers throughout the US as well as internationally,” said Kristin Thomas, executive director of The Stand Up Paddle Industry Association.

She added, “We are very excited to work closely with the OR and Surf Expo teams to continue to grow SUP at the shows and events as well as in the retail marketplace.”

Outdoor Retailer Summer Market is held in Salt Lake City, Utah, and Surf Expo shows are held in Orlando

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: