ProWine China in Shanghai Debuts with More Than 7,500 Visitors
ProWine China, a new event from the organizer of ProWein – the largest exhibition for wines and spirits held annually in Düsseldorf, Germany – was jointly organized by the Messe Düsseldorf Group and China International Exhibitions Ltd, a member of the Allworld Exhibitions network.
The new show drew 570 exhibitors from 30 nations, who showcased their new vintages and product innovations to 7,650 trade visitors.
ProWine China also was collocated with FHC China, the country’s leading trade fair for imported food.
The first edition of ProWine China was in demand, with organizers increasing space by 25 percent because of international exhibitors.
On the visitor side, the organizers said there were 6,727 Mainland China visitors (as well as some 900 overseas buyers), with exhibitors confirming that ProWine China set a new benchmark regarding the large participation of professional importers, distributors, retailers and F&B managers.
“We are proud and happy to have succeeded in bringing the prosperous concept of ProWein, which is based on variety, internationality and a pure business focus, to the Chinese market,” said Michael Degen, executive director at Messe Düsseldorf and director of ProWein.
He added, “ProWine China had a very good start this year and on this basis we will continue the work for the next edition in 2014. We look forward to further developing this exhibition into the No. 1 trade fair for wines and spirits in China.”
Brendan Jennings, General Manager of China International Exhibitions Ltd, added: “ProWine China 2013 has exceeded our expectations on every front – from the quality to the quantity of trade visitors. By welcoming some 900 overseas buyers from outside Mainland China we have established ProWine China as the must attend event for wine professionals in Asia.”
For Li Demei, professor at the Beijing University of Agriculture and one of China’s most renowned wine experts, ProWine China is “the best wine exhibition in Mainland China”. He usually spends half a day at an exhibition but he visited ProWine China for two days. “It is very well organized and the exhibitors and visitors really are professionals – I’ll definitely be back for ProWine China 2014”, he said.
Michael Jordan, U.S. Master Sommelier, who participated as a judge in the China Sommeliers Wines and Spirits Challenge (CSWSC) that took place from Nov. 10-12 as part of the extensive ProWine China ancillary program, also was pleased with the new trade fair.
“I love ProWine China, it has a great energy and the combination of ProWine China and FHC China is a great benefit,” he added.
The exhibits at ProWine China 2013 were complemented by the ProWine China Forum and the ProWine China Master Classes with more than 100 events.