Reed China's Household Products Show at Record Size

September 9, 2012

The 106th edition of the China Daily Use Articles Trade Fair (CDATF) concluded with 3,800 booths covering an exhibition area of 90,000 square meters at the Shanghai New International Expo Center (SNIEC) this year – a new show record with growth of 30 percent over the 2011 edition.

Running from 2nd to 4th August, Reed reported the attendance of more than 22,000 visitors with exhibited products including homeware, glassware, ceramics, bamboo products, kitchen & metal accessories and textiles. This was the first edition of CDATF organised under the new management of Reed Huabai Exhibitions, a joint venture company between Reed Huabo Exhibitions, part of Reed Exhibitions China, and CCAGM Exhibition (Beijing) Holdings.

Preecha S. Chen, president of Reed Exhibitions Greater China, said, “Growth that is both sustainable and significant always tops the Reed agenda. It is why we form joint ventures with powerful partners like the CCAGM and the reason why we are well on track to penetrate a number of new regional exhibition markets this year… Reed was able to lend its expertise in Sales & Marketing to raise the profile of the event and attract a greater number of high quality participants.”

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