Reed Exhibitions Asia’s in-cosmetics Korea to Increase in Size by 50 Percent in 2016
October 28, 2015
The Korean edition of in-cosmetics, an exhibition for personal care ingredients, is expanding significantly in 2016.
Featuring more product innovations, technical education, trends and business matching opportunities, the exhibition is expected to increase in size by 50 percent when it returns July 6-7 next year to Coex in Seoul, South Korea, for a second installment.
Currently ranking as Asia’s 4th largest beauty and personal care market, South Korea proved to be an ideal location for more than 200 global cosmetic manufacturers who wanted to showcase their products to senior domestic and international R&D visitors this year.
Exhibitors praised the exhibition as ‘the event the Korean industry had been crying out for’, hailing it a ‘runaway success’, according to show organizers.
And, with the country boasting the world’s highest per capita usage of skincare and male grooming products, plus a booming export market for home-grown cosmetic brands, it’s natural that the 2016 event is expected to increase in size so dramatically and attract more than 4,000 visitors.
In addition to a rise in exhibitor and visitor numbers, the free-to-attend educational program will expand significantly.
Highlighting newly launched ingredients, innovative formulation concepts, consumer insights and personal care trends, the Innovation Seminars and – new for 2016 – Marketing Trends and Regulations seminars will play a key part in the learning experience, with more sessions and increased delegate capacity.
Commenting on the educational opportunities at the 2015 event, Cynthia Yco, president, USwiss Skin, said: “The seminars were fantastic and very educational. I’ve learned a lot about the science and technology behind these ingredients. I think this is something that I couldn’t have received anywhere else.”
In addition, the Innovation Zone will feature more new ingredients and innovative finished products, while the Business Matching program will connect senior decision makers with exhibitors via pre-arranged meetings.
Finally, a new French Pavilion will enable visitors to easily meet suppliers from France.
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