SEMA Show Summit Helps Exhibitors Succeed

March 4, 2013

The Specialty Equipment Market Association does much more than just ‘talk the talk’ when officials there say they want exhibitors at SEMA Show to have a successful event.

The organization for the automotive specialty equipment industry will host a the SEMA Show Exhibitor Summit April 15-17, a unique conference specifically designed to help exhibitors improve performance at the annual event.

“The summit is the best place for our team to connect with exhibitors and explain the many programs and services available to them,” said Peter MacGillivray, SEMA vice president of events and communications.

He added, “During the summit, there are no distractions or interruptions. We’re able to spend quality time and give exhibitors a really clear understanding of the different resources that are available to them.”

MacGillivray said a key aspect of the Exhibitor Summit is that workshops and individual meetings are conducted by SEMA staff and show organizers.

“It’s important to us that exhibitors know who to contact, and that their contact is someone who knows and understands our show,” he added. “Since the Exhibitor Summit takes place seven months before the actual event, we’re able to build on the relationships as they execute their plans for the show. We want to build on the momentum from the summit and work with them along the way.”

Topics addressed during the summit include cost-effective ways to set up a booth, resources available to target buyers, value-added programs and more.

Participants also have the opportunity to sit down in one-on-one sessions where show experts evaluate and analyze the exhibitor’s unique needs to help reduce expenses, as well as take a tour of the show’s venue – the Las Vegas Convention Center.

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In order to make it as affordable as possible, SEMA and its hotel partners offer a limited number of hotel rooms for no charge, and all meals also are covered.

The 2013 SEMA Show is on tap Nov. 5-8 and attracts more than 130,000 attendees and 2,100-plus exhibitors each year to Las Vegas.

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