Sign Up for TSNN Free Webinar: "Busting the Myths of Exhibitor Education"
TSNN is proud to present another webinar in its acclaimed series, "Busting the Myths of Exhibitor Education &Why Show Organizers Should Care", April 17 at 1 p.m. EST. Sign up HERE for this complimentary event led byexhibit marketing strategist Marlys Arnold.
In virtually every industry, there are a wealth of opportunities for continuing education - in fact, it's a primary focus of any association conference.
Yet, the Center for Exhibition Industry Research’s report, "How the Exhibit Dollar is Spent", states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective.
So why all the disconnect over education?
Find out when Arnold and two show organizer panelists, Kelly Faist with Pack Expo and Tom Carbott from Material Handling Institute, which produces the ProMat and MODEX shows, tackle the subject.
In this webinar, organizers and exhibitors will learn the following:
- Who needs exhibitor education and why (it may not be who you think)
- What exactly that education should include
- Who's using exhibitor education effectively (and how they're doing it)
- How to begin implementing education for your upcoming shows
For more information on all TSNN webinars please visit www.TSNN.com/webinars.