Suntec Singapore Unveils Packed Events Lineup for 2014

December 15, 2013

With 2014 being the first full year for Suntec Singapore’s $184 million renovation to be experienced by events coming into the facility, it’s off to a very good start, with a packed calendar scheduled.

The company has booked 88 key events for its 2014 lineup, including 16 major medical events, 16 trade shows, 19 consumer events and 37 international conferences and special events.

“Our event list is a testimony to the confidence in the Suntec Singapore team and the value of the facilities and services that we offer,” said Arun Madhok, Suntec Singapore’s CEO.

He added, “We are proud to be chosen as the preferred place to meet for so many events and will strive to remain the venue of choice for our existing and new customers."

Suntec re-opened in June 2013 and since then there have been 196 events with more than 65,000 meals served and a total of 780,000 visitors to the venue.

This included 56 exhibitions and 124 conferences and meetings, including first-time events to Singapore, such as the International Federation of Library Associations and Institutions (IFLA), which brought in 3,890 international and local delegates from 122 countries.

Suntec also welcomed new exhibitions, including Cloud Expo Asia and Data Centre World.

Andy Center, CEO of CloserStill Media, organizer of Cloud Expo Asia, said, “We’re delighted with the success of our first event in Asia. The service and facilities provided by Suntec Singapore were ideal for our event. We are looking forward to coming back again next year for an even bigger show.”

Suntec Singapore also welcomed back many regular customers like ad:tech, ICMAT, Singapore Gifts and Stationary Show, IMCAS Asia, Singapore Chinese Chamber of Commerce SMEs and Spikes Asia.

The 88 events for 2014 span a wide range of industries from medical and technology to lifestyle and financial.

These include first-time events such as Blueprint 2014, Asia’s Fashion Gateway, which runs during four days and brings in 20,000 delegates, Prudential Eye Awards and Singapore Art Fair, as well as AAMA-TEX, UROFAIR, Trans Asia 2014.

There also are several exhibitions on the schedule next year - HR Summit, Beauty Asia and Asia PCR/SingLIVE that have signed multiple-year deals with Suntec Singapore.

"Suntec Singapore’s new design actively supports events like ours that feature both conference and exhibition elements," said Marc Doncieux, Founder and CEO, Europa Organisation, organizer of Asia PCR/SingLIVE.

He added, “The inherent flexibility, impeccable service and ideal location gave us the confidence this was the perfect place to grow our event.”

Other major events fall under the medical category - Occupational Safety & Health Asia (OS+HA), Medical Fair Asia and IDEM Singapore and also consumer events, including COMEX 2014, Bookfest@Singapore 2014, Food and Kitchen Expo as well as Food and Beverage Show also will return to Suntec.

“With so many key events already contracted, and considering how well we’ve traditionally done with corporate events, I fully expect 2014 to be a very successful and busy year,” Madhok said.

He added, “Having said that, we are not just looking to fill the Centre for the sake of it. We are looking to foster long term collaboration with events and clients who can use the full potential of our Centre for our collective success.”

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