Tap Into Your Organic Follower Demographics on Social Media
August 31, 2015
Do you know your audience on social media well? Chances are your instinctive reaction to this question is – ‘Of course, we do’. But do you really know your audience demographics inside out? More often than not, social marketers tend to focus on people who proactively engage with their content. But if you are not delving deep into what drives and engages your entire fan base, then you may be missing out on big opportunities to find common ground with your followers and engage them with content that’s truly meaningful to them.
Considering and analyzing your audience base in terms of gender, age, geographical location and interests enables you to understand the type of creative content you should develop, the kinds of sponsored promotions you should launch, and the kinds of audiences you need to further develop for marketing and remarketing campaigns.
Though detailed analytics and insights are typically available only with paid promotions, most social media services provide enough generic demographics information to draw intelligent inferences about your audiences.
In fact, Twitter now provides detailed insights into the interests, demographics, lifestyle, consumer behavior and mobile footprint. In this recent blog post, Andrew Bragdon, Twitter’s Product Manager, Revenue provides an overview of the newly launched audience insights dashboard which can help marketers understand their existing audience as well as find relevant audiences for upcoming campaigns.
Of course, to maintain user privacy, the data is available only as aggregate insights. But that doesn’t detract from your ability to draw meaningful inferences on what kind of content engrosses your followers, what type of brands engage them, which verticals engage them and what kind of technology environment envelops them.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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