Tarsus, E.J. Krause Expand Mexico JV with Launch of Education Event
As part of their recently formed joint venture, U.K.-based Tarsus Group and Bethesda, Md.-based E.J. Krause and Associates will launch the Global Education Supplies & Solutions Exhibition May 2015 at the World Trade Center in Mexico.
Tarsus’ subsidiary, F&E Education, also currently produces a successful GESS event in Dubai.
“GESS Dubai has already established itself as the major player in the Middle East education field ,and the new event in Mexico allows us to build on our expertise and expand into the fast-growing Mexican market,” said Douglas Emslie, group managing director of Tarsus Group.
He added, “I am excited by the opportunity to work with EJ Krause to launch this existing Tarsus brand into the country.”
Ned Krause, CEO of E.J. Krause, said “Quality education plays a key role in the economic development of any nation and is one of the key forces in enabling growth. Mexico’s national education system currently serves 35 million children and President Enrique Peña Nieto’s government has allocated a record investment of over $47 billion for education in 2014.”
He added, “The launch of GESS Mexico is very timely and represents a unique opportunity in this strategically important part of the world.”
The Mexican National Development Plan has selected education as one of the five key areas for development, ensuring the right to high quality education for all Mexicans.
A recent government statement concluded that “Education should promote the comprehensive skills and abilities of each individual, while instilling values for which personal dignity and that of others is defined. A better education requires a strengthening of infrastructure, basic services and equipment of schools, it is necessary to strengthen the partnership between school communities, academia and society.”
Tarsus and E.J. Krause formed their JV in November 2013, with Tarsus securing a 50-percent stake in two existing E.J. Krause shows – Plastimagen and Expo Manufactura.
Emslie said at the time of Tarsus decision to expand its portfolio into Mexico: “Mexico is a large and fast-growing market that has close trading ties with the US. The Mexican exhibition market is highly fragmented at present and offers exciting potential for growth.”