Tarsus to Internationalise Its Hometex Acquisition
Tarsus Asia, a division of the Tarsus Group, plans to develop its recent acquisition, Hometex Home Textiles Fair in Shenzhen, into a more internationalised trade show.
Tarsus Asia aims to increase overseas participation in Hometex, by leveraging the company’s existing portfolio in Turkey and Indonesia to bring new buyers and suppliers to Shenzhen.
Tarsus will promote and further develop the Shenzhen Design Week by hosting a guest country to encourage additional international collaboration.
A dual language digital offering will also be launched to complement Hometex to facilitate access to exhibitors and their products all year round.
Launched in 1997, Hometex is a bi-annual event held in the spring and autumn each year. The 2016 spring edition, the larger of the two events, occupies some 106,000 square meters of gross space.
Douglas Emslie, Tarsus group managing director, said, “Hometex is the dominant home textile event in China and we will work closely with our housewares and home interiors events in Istanbul and Jakarta to exploit the synergies between each of them to grow, broaden and internationalise the events.”
He added, “We strongly believe there is enormous potential for our exhibitors and partners to increase their profitability by strengthening existing ties and create new ones in the international market.”