TCEB Announces 2016 “D-MICE” Strategy
The Thailand Convention and Exhibition Bureau (TCEB) announced new strategy to boost its domestic MICE (D-MICE) in response to the Royal Thai Government’s policy on stimulating domestic economy.
TCEB will continue its “Meeting in Thailand” campaign with the launch of new destination cities, strategic marketing promotions and expanding MICE cluster by reaching out to neighbouring countries, especially Cambodia, Laos, Myanmar, and Vietnam.
To diversify D-MICE revenue to all regions, TCEB will emphasize new destinations for domestic MICE events. TCEB will highlight the capability of each potential MICE City through “Flagship Event” as a unique selling proposition.
Thailand recorded over 23.7 million D-MICE travellers in 2015, contributing over 46 billion Baht (US$1.3 billion) to the Thai economy. In 2016, TCEB aims to record a 5-10% increase in the number of D-MICE travellers.