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Jan 03, 2019
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.  With an overall focus on enhancing the attendee experience, the new technologies showcased at the event did not disappoint and will likely be a strong focus for trade show marketers in the new year. While exhibitors offered many technologies that attendees could interact with and learn about, these three stood out as trends to watch in 2019: Getting into a ZenSpace: Exhibitors… more
Dec 20, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind.  It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP). “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 13, 2018
Merriam-Webster defines the snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing. Snöballhelps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner.  The brainchild of industry veteran Rachel Stephan… more
Dec 11, 2018
Houston First Corporation (HFC) is continuing to reinvigorate Houston’s convention center campus and the city’s Downtown area with its latest public art installation, LOOP.  A cross between a music box, a zoetrope and a railway handcar, LOOP is a retro-futuristic machine that spans more than six feet in diameter and creates animated fairy-tale loops.  Through the combined efforts of visitors working the hand lever, the image cylinder spins and lights up, creating the illusion of motion in the drawings. “The artistry and creativity of LOOP elevate the Downtown Houston visitor experience,”… more
Dec 06, 2018
The International Association of Exhibitions and Events (IAEE) will feature a series of emerging technology solution use cases at Expo! Expo! IAEE’s Annual Meeting & Exhibition, taking place Dec. 11-13 in New Orleans.  Already proven in the exhibitions and events marketplace, these Tech Use Cases are designed to give exhibition and event producers an opportunity to explore a wide range of solutions to answer the challenges they face in the fast-paced and ever-changing landscape that is the exhibitions and events industry. IAEE’s Technologies Committee comprises technology domain experts… more
Dec 04, 2018
The Association of Equipment Manufacturers (AEM), in partnership with Balluun, has launched CONEXPO Connect, an online B2B marketplace serving the global construction industry.  The new platform was unveiled at the AEM Annual Conference, held Nov. 28-30 at the Terranea Resort in Rancho Palos Verdes, Ca. Powered by Balluun’s digital market network solution, CONEXPO Connect is an online destination that allows equipment manufacturers and contractors to connect and engage 24/7, 365 days a year.  By bringing the most valuable parts of AEM’s CONEXPO-CON/AGG trade show online, CONEXPO Connect… more
Nov 30, 2018
The winners of the IBTM World 2018 Tech Watch Awards were announced at the IBTM World event in Barcelona this week. Zenus and Fielddrive were the joint recipients of the Tech Watch Award, while Kubify took home the inaugural “People’s Choice” award for its Learning Toolbox.  A panel of well-known industry experts selected Zenus and Fielddrive for their pioneering and impactful work in bringing facial recognition software to the events industry.  “Zenus is the creator of the software and Fielddrive has been a significant implementor of the product by exploring and measuring the onsite best… more
Nov 27, 2018
The International Association of Exhibitions and Events (IAEE) has partnered with AVIXA and PSAV to present the Tech AV Experience at Expo! Expo! IAEE’s Annual Meeting & Exhibition, set for Dec. 11-13 at the Ernest N. Morial Convention Center in New Orleans.  Focused on how audio/visual can be applied to increase attendee ROI, this series of showfloor education experiences will zero in on AV-related content for trade show professionals. “This is the first time we have featured AV-focused learning experiences at Expo! Expo!,” said David DuBois, president and CEO of IAEE, known as the… more
Nov 21, 2018
The social media platforms of Vision Expo West 2018 reached an all-time high with a double-digit percentage increase across impressions, engagements and video views compared to the year before.  Held Sept. 26-29 at the Sands Expo & Convention Center in Las Vegas, Vision Expo West and its East Coast edition, Vision Expo East, are B2B conferences and exhibitions for eyecare and eyewear professionals presented by co-owners Reed Exhibitions and The Vision Council.  In the 30 days following the Show, reports indicate impressions, engagements and video views climbed up by the thousands,… more
Nov 19, 2018
As part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA has relaunched Florida Now, a landing page that provides real-time information from destinations across the state and is designed to encourage the continuation of tourism and event bookings to Florida.  Relaunched Nov. 1, the new landing page features a collection of Hurricane Michael recovery information and updates including an interactive map with photos, videos, twitter feeds and webcams.  “Following Hurricane Michael, VISIT FLORIDA has been working with both the… more