Three New #NYNOW Initiatives Drive Social Media Connections at Show
September 5, 2015
Three new #NYNOW social media initiatives - #NYNOW Bloggers Choice Awards, #NYNOW Social Media Lounge and Innovations-Inspired Giveaway – at the NY NOW, the Market for Home, Lifestyle + Gift trade show helped to spark conversations and connections before and during the recently concluded summer edition, held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center.
“We’re delighted that so many bloggers and influencers use NY NOW as the definitive source for new products and the latest must-haves,” said Scott Kramer, NY NOW co-director and vice president.
He added, “NY NOW welcomes new media, as well as traditional print and online outlets, by expanding our services for delivery of information and trends across a variety of channels.”
While individual reports were varied in terms of content and focus - with some reports highlighting multiple products, some pinpointing a single product and some showcasing key brands overall - NY NOW’s focus on design, functionality and innovation was a common theme in blog coverage and social media reports, according to show organizers.
This August, NY NOW expanded its popular Bloggers’ Choice Awards beyond the confines of Accent on Design to encompass the entire market, with representatives from alternate and emerging media channels identifying top home and lifestyle products as “the next big thing.”
Top product picks, from the first-ever #NYNOW Bloggers Choice Awards included Sass Brown of EcoFashionTalk's spotlight on “beautiful…. entirely handmade and completely unique” cascading chandeliers by Hellooow Handmade and Antonia Burke of Antonia's Favorites showcase of Peridot 18k earrings by Suzy Landa Jewelry, “a statement piece of your outfit and also can be used for events that need an extra pop of color”, to name a few.
Beyond these individual product selections from #NYNOW Bloggers Choice participants, other bloggers reported broadly on design and style trends across NY NOW, as well as in specific product categories, such as social stationery and children’s products.
In addition, a first-ever #NYNOW Social Media Lounge, sponsored by HGTV Magazine’sBlogger Block Party - which ran concurrently with NY NOW - also helped to facilitate the buzz and online sharing during the Market.
In advance of the Market, a new #NYNOW Innovations-Inspired Giveaway sparked online conversation about product innovation connected with NY NOW.
Registered attendees who shared and tagged product information, using hashtags #NYNOW and #Sweepstakes were eligible to win one of four NY NOW “Inspiration” prize packs, each of which include a Socialmatic’ Wi-Fi® Digital Instant Polaroid Camera, The Oliver Gal Artist Co. gift certificate, Beatriz Ball 4”×6” Jason Frame and a pair of NY Giants pre-season tickets.
The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Jan, 30-Feb. 6 at the Javits.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!