Trade Show Industry Poised for Stronger NSF Growth

April 28, 2013

a2z's Quarterly Tradeshow Industry Index report, which analyzes data through the first three months of the calendar year 2013 (Q1 of CY 2013) has just been released for Q1.

The Index reflects a stronger-than-expected 3.1 percent quarter-over-quarter growth in net square footage in Q1 of CY 2013. This is a stronger gain than was predicted at the end Q4 of 2012.

The Index also forecasts NSF growth to come in at a significantly higher rate of 5.9 percent for Q2 of FY 2013. This is good news for the tradeshow industry, given the fact that the U.S. economy is projected to grow at a more sedate pace overall.

Of the eight sectors that recorded growth in Q1, Food led the way with the a remarkable 127.4 percent QoQ growth in NSF, followed by Transportation (118.5 percent) and Raw Materials & Science (116.6 percent in the second and third positions, respectively.

Both Government and Business Services sectors, on the other hand, witnessed negative growth yet again.

This seems to be a direct and continuing impact of slow recovery in these verticals and budget cuts related to the Sequestration.

Published since 2011, the a2z Quarterly Industry Index is based on data collected from hundreds of shows that are managed using a2z's platform and is constructed on the base year 2009.

The Index reveals the overall tradeshow industry performance, a breakdown of vertical market performance, sales pacing of the last six months and the forecast for the next six months.

Click here to view and download the complete report.

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