TSNN Launches Exhibitor News Network, a New Resource for Exhibit Management and Event Marketing Professionals
March 17, 2023
TSNN, the top online news source for the trade show industry, launched Exhibitor News Network (ENN), a new website, e-newsletter and social channels (LinkedIn, Twitter, YouTube, Facebook and Instagram) for exhibit management and event marketing professionals who participate in U.S. exhibition industry, valued at the $101 billion, according to the Center for Exhibition Industry Research (CEIR). Exhibitors represent 70% of the revenues generated from the trade show industry, CEIR research finds.
This new online hub for industry news, insights and original content will focus on information, education and tools for exhibit managers and event marketers representing every industry sector and company size — from Fortune 500 companies and startups to nonprofits and government agencies.
To receive the Exhibitor News Network weekly e-newsletter Thursday mornings in your inbox, please subscribe HERE.
Gartner’s 2022 annual CMO Spend and Strategy Survey reported that budgets recovered somewhat year over year, with the average marketing spend increasing from 6.4 percent to 9.5 percent of company revenue across almost all industries.
"We are delighted by the market’s strong endorsement of the launch of Exhibitor News Network, which will feature important news, information and trends for all of the many exhibitors — large and small — who invest in shows worldwide," said Rachel Wimberly, president of Tarsus Media, parent company of ENN and TSNN.
Led by Danica Tormohlen, vice president of content for Tarsus Media, the free-access ENN site, social media channels and weekly e-newsletter will feature original content and industry news for a previously underserved market that makes buying decisions for booth construction, design, travel, venues, hotels, marketing, tech and so much more.
“Trade shows represent a vital share of B2B marketing spend, and nearly every company in the world exhibits in trade shows,” said Tormohlen, who has reported on the exhibition industry for 29 years. “Exhibitors are the lifeblood of the exhibition industry, and they deserve their own vertical curated content and to learn about new trends, best practices and cutting-edge activations.”
She continued, “We want to elevate the discussion around costs, labor, travel and technology.”
This new resource stands apart from other media by focusing solely on the planning and growth needs of a corporate event marketer and exhibit manager, giving them access to the latest news on cities, venues and services, trends and opportunities, a stocked library of interviews with planning peers and best practices, case studies and how-to’s to help exhibit managers and event marketers do their jobs with knowledge and confidence.
“Exhibitor News Network will provide news, tools and information designed to help corporate event professionals become more effective and more strategic, and gain more visibility within their organizations,” Tormohlen said.
ENN was designed by U.K.-based website design firm ASP and programmed by U.S.-based development company Fantail Consulting & Technologies.
Exhibit managers and event marketers can access ENN for free online, through active social media channels and through weekly updates via the free e-newsletter.
Opportunities are available for advertising and partner channels. Companies interested should contact Bridgett Maddux, national sales and manager, bmaddux@exhibitornewsnetwork.com.
If you are an exhibit management or event marketing professional or supplier to the exhibitor sector, please send your news to Danica Tormohlen, dtormohlen@exhibitornewsnetwork.com.
If you have a booth that you would like to brag about or a show that deserves a spot in the limelight, contact Danica as well.
Follow us on social media (LinkedIn, Twitter, YouTube, Facebook and Instagram) and through the ENN site, updated daily, at www.exhibitornewsnetwork.com.
If you are a supplier and want to be added as a free listing in ENN’s supplier database, please visit HERE.
It’s an exciting time for Tarsus overall, with two other important developments also taking shape.
In conjunction with the launch of ENN, TSNN and its sister publication, Corporate Event News, have gone through a design refresh. Both websites now have a cleaner, more organized look and feel while providing a more user-friendly experience. ASP designed the refresh, and Fantail Consulting & Technologies performed the programming.
Meanwhile, last week Informa acquired Tarsus Group, which has more than 160 events globally in addition to its media assets, for $940 million — the largest post-pandemic exhibition acquisition deal to date. Read all about the mega deal and plans to combine the two companies throughout 2023 here.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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