UBM Brazil and Healthcare Information and Management Systems Society Team Up in Brazil

January 23, 2017

UBM Brazil, a division of U.K.-based UBM, and HIMSS - Healthcare Information and Management Systems Society, a U.S.-based association whose focus is to improve health through Information Technology, today have signed a cooperation agreement for the organizations to work together in Brazil.

The agreement includes launching the HIMSS@Hospitalar summit during UBM Brazil’s Hospitalar.

"HIMSS global content and expertise will reach the largest possible audience through our partnership with Hospitalar,” said Jeremy Bonfini, executive vice president of HIMSS International.

He added, “We are pleased to bring unique HIMSS programs such as the HIMSS Electronic Medical Records Adoption Model (EMRAM), Healthcare Leadership Training and Personal Connected Health programming to Brazil and Latin America.  Attendees should expect to see the best healthcare innovation and practice showcased at the HIMSS@Hospitalar Summit.”

This collaboration anticipates the provision of specialized content in advanced technology applied to the healthcare sector, a subject that is becoming ever more dominant in the day-to-day life of hospitals and medical, laboratory and diagnostic service providers, as well as in relationships between patients and their doctors, determining significant changes throughout the healthcare services sector.

The first results of this partnership will be visible at Hospitalar 2017, on tap May 16-19 in São Paulo, an event organized by UBM Brazil and a benchmark for Brazil and the entire Latin American market in the supply of solutions, products, services, technology, innovations and equipment for the healthcare supply chain.

"It is with great enthusiasm that we announce this strategic partnership with HIMSS, an organization recognized across the world in the IT sector for healthcare,” said the CEO of UBM Brazil, Jean-François Quentin.

He added, “This cooperation agreement gives is the possibility to offer our attendees and exhibitors an even greater amount of high-quality technology content, as this is what Hospitalar has been doing over the years,".

The intention of this cooperation agreement is to add to the initiatives the fair is already promoting.  

"We are always seeking to broaden opportunities for strengthening relationships and improving business in the technology sector with healthcare sector decision makers. Proof of this was in the launch last year of our Digital Healthcare International Forum," said Mônica Araújo, event director.

The area of eHealth is one of the sectors where Hospitalar is going to continue to invest.

"We believe that technology is changing, and is going to continue to change, the relationship the patient has with the doctor, and this relationship with the whole healthcare sector will also change, which will make improvements possible in the quality of care and bring about reduction in cost for the key players in the sector," Araújo said.

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