UBM Will Launch International Beauty Show in Thailand

March 9, 2014

UBM Asia is expanding their beauty portfolio with ASEANbeauty, a beauty trade event supported by the Thai Cosmetics Manufacturers Association.

The show will take place April 8-10, 2015, at the Bangkok International Trade & Exhibition Centre in Thailand.

"We are proud to support ASEAN beauty as the market is ready for a fair representing the Southeast Asia region,” said  Ketmanee Lertkitcha, president of The Thai Cosmetic Manufacturers Association and supporting partner of ASEANbeauty.

She added, “The event will be the best place not only to meet potential buyers and distributors, but also to observe trends and gather market intelligence."

Thailand's beauty industry is growing, fuelled by a strong economy and increasingly sophisticated consumers, including the men's market which is proving to be particularly lucrative.

With 70 million potential consumers, the market in Thailand for beauty and personal care products grew 8 percent in 2012.

Southeast Asia is a strategic region, where economic growth and development is expected to exceed the global average, according to UBM Asia officials.

A wealth of natural resources, low-cost skilled labour and regional economic integration with the ASEAN Economic Community by 2015 have attracted businesses that want to explore the new domestic markets that are emerging in ASEAN countries.

ASEANbeauty will be an event at which companies looking to expand in Southeast Asia will be able to build business networks and gain industry insights through seminars and educational workshops.

"Visitors can expect to meet over 200 leading suppliers covering personal care, skin care, hair care, nail care including cosmetics, fragrances, raw ingredients, salon supplies, natural heath products, hair products, nails and accessories from Asia and countries around the world in a truly global marketplace," said M Gandhi, managing director, UBM ASEAN Business.

UBM Asia also runs Cosmoprof Asia, which is on tap Nov. 12-14 at the Hong Kong Convention & Exhibition Centre.

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