UFI Releases Global Research Reports on Number of Venues, Events, Company's Rentals
UFI, the Global Association of Exhibition Industry recently released several exhibition industry research reports detailing not only the number of venues and events worldwide, but also what types of companies are holding the events.
UFI’s 2011 “World Map of Exhibition Venues” identified 1,197 venues, with a minimum of 5,000 square meters of indoor exhibition space. The total number of venues equals 32.6 million sq. m. of gross indoor exhibition space.
This is an increase of 57 venues since 2006, with an overall growth of 3.4 million sq. m. Fifty-four percent of the increase is related to new venues and 46 percent to extensions of existing venues.
China accounts for 46 percent of the global increase, with 69 percent of its increase relating to new venue construction.
Europe and North America, followed by Asia, offer the highest venue capacities in 2011. Fifty -five venues – 36 of them in Europe and 12 in Asia – have indoor exhibition space of more than 100,000 sq. m. each, and five countries, the United States, China, Germany, Italy and France, account for 59 percent of the 2011 total world indoor exhibition space.
Another UFI report tracked the number of events worldwide that have at least 500 net sq. m. of exhibition space.
There were approximately 30,700 exhibitions that took place in 2010, corresponding to 103 million net sq. m. of rented exhibition space.
UFI data shows these events attracted an estimated 2.8 million direct exhibiting companies and more than 260 million visitors.
There also was a shift of 2 percent of the global market share in terms of space rented from Europe to Asia-Pacific Region.
However, the European market, 47 percent of the world total, still is more than double the size of the Asia-Pacific Region, which has 20 percent.
Lastly, UFI research from 2009 and 2010 data indicated that a mere 14 companies rent more than 500,000 net sq. m. of space on a yearly basis and 82 companies rent up to 50,000 sq. m.
Further analysis indicated that, on average, the medium to large companies, those that rented between 200,000 and 500,000 sq. m. per year in 2009 and 2010, performed better than either the smaller companies or the very large ones.
For more information on the UFI research, please visit www.ufi.org.