The first quarter of 2019 is off to a roaring start, with event companies and suppliers far and wide renewing partnerships and signing new business contracts.
While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St.
“Friction” has become a recent buzzword used to describe a break down in the sales process. Anything that causes your customer to hesitate is friction. Removing friction ensures customers and visitors can easily buy from you.
The UFI Global Exhibition Barometer, issued semi-annually by UFI, the Global Association for the Exhibition Industry, is an important gauge of global trade show health. The latest report, which came out Feb. 5, revealed a positive look at 2019.
Sustainability and “green” practices are becoming standard for many corporations, driven by both a belief in corporate responsibility and by customer mindset.
The sun will shine bright in San Diego next week as the National Grocers Association convenes in the city for the first time ever for the 2019 NGA Show.
The 35th annual trade show and conference for the grocery industry brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for learning and networking opportunities.
Are you feeling uncertain about how to get more millennials to your event?
As part of its ongoing partnership with the American Heart Association’s Orange County Division, Visit Anaheim has donated eight life-saving CPR kits to two more high schools in its local community.
As technology continues to become an essential part of the trade show ecosystem, some show organizers are creating dedicated showfloor spaces for tech innovations that make sense for the industries their shows represent.
International trade shows offer a unique opportunity for brands to expand their market share and reach out to an audience they might otherwise have difficulty connecting with. However, actually achieving success at an international exhibition requires careful planning, especially given the costs involved.