Sustainable Brands Attracts World’s Top Companies Focused On Sustainability-Led Brand Innovation

Less than a month after Vancouver became the first city in the world to adopt a comprehensive zero waste strategic plan and the first city in Canada to ban plastic straws and polystyrene containers, the city played host to Sustainable Brands, the annual global flagship conference of one of the leading corporate sustainability communities of brand innovators and sustainability professionals working to shape the future of commerce worldwide.

Hong Kong Convention and Exhibition Centre, Marriott International Launch Initiatives to Cut Plastic Waste

A single plastic straw, which might be used for about 15 minutes, will never fully decompose. That depressing fact has inspired two major players in the exhibitions, meetings and hospitality industries to launch a series of sustainability initiatives designed to give single-use plastic waste the boot.

How to Use VR to Stand Out at a Trade Show

Submitted by on Thu, 09/13/2018 - 14:02

Planning a successful trade show exhibit requires strategy and creativity. You’re challenged to engage with potential customers and make a lasting impression – all while surrounded by competition and working with limited space. The big question is, “How do I stand out?” Consider the newest tool being used to create buzz around brands: Virtual Reality (VR). 

Seattle Wins Bid to Host 2019 U.S. – China Tourism Leadership Summit

Visit Seattle and Brand USA will host the 13th Annual U.S.–China Tourism Leadership Summit in Seattle September 2019.

More than 200 attendees are expected to attend from both nations to foster and build strong relationships between the countries’ tourism leaders, to encourage an open exchange of ideas and to promote tourism between the two countries.