Alipay and Singapore Tourism Board Join Hands to Boost Chinese Tourist Spending

Alipay, the world’s leading mobile and online payment and lifestyle platform operated by Ant Financial Services Group, together with the Singapore Tourism Board (STB), have launched a series of joint marketing initiatives aimed at raising destination awareness of Singapore and driving tourist spending among Chinese visitors.

Four Ways to Make Your Trade Show Booth Worth Remembering

Submitted by lpsavas@tsnn.com on Tue, 07/24/2018 - 14:21

Your conference sponsorship fee might have been expensive, but it's not your entire investment. You’re competing with hundreds, sometimes thousands, of brands on the exhibition floor. And to make it worthwhile, you have to spend between 25-50 percent more to create a unique experience that actually drives conversations.

North American International Auto Show Will Move to June Timeframe in 2020

The North American International Auto Show (NAIAS) will move out of the crowded car show fall/winter timeframe and into summer starting in 2020 in Detroit.

In addition, the show will transform into one that was traditionally held just inside the Cobo Center, to taking on more of a ‘festival’ environment and holding events in venues around the city, including outdoors.

6 Tips to Keep in Mind When Planning Event Security

Submitted by lpsavas@tsnn.com on Thu, 07/19/2018 - 14:04

In today’s post 9/11 world, event security has become a top concern for event planners. All types of events can be vulnerable to security threats, no matter the size of the event or the location. Event organizers must always be thinking about the best ways to implement security at events in order to keep their attendees safe.