Top 3 Benefits of Integrating a MAP into Your CRM

Submitted by lpsavas@tsnn.com on Thu, 03/28/2019 - 09:12

Events play a fundamental role in a sales team’s ability to provide prospects with the best customer journey. Why? As a customer gets deeper into their journey, strategic face-to-face meetings must take place to close deals and ensure success. Strategic meetings, such as product demos, partner meetings, customer meetings, etc., are business-to-business meetings that can generate real outcomes.

How 3 Trade Shows Created Distinctive Event Brands — And What You Can Learn From Them

A well-built brand gives consumers an expectation for the experience they will have. For example, we expect different offerings from The Ritz-Carlton than Motel 6, because these hotel chains have established brands that clearly communicate their unique selling propositions. Branding differentiates their hotel from the competition and makes consumers’ purchasing decisions easier.

Community Brands Acquires Mobile Event App Providers Core-apps and TripBuilder Media

Community Brands, a provider of cloud-based software and payment solutions for associations, nonprofits, schools and faith-based organizations, has acquired Core-apps and TripBuilder Media.

Both event management software companies bring leading mobile and onsite attendee engagement solutions that complement the Community Brands event technology portfolio.