From organic foods to home décor to work trucks, here’s a look at the month’s most successful trade shows and events.
Events play a fundamental role in a sales team’s ability to provide prospects with the best customer journey. Why? As a customer gets deeper into their journey, strategic face-to-face meetings must take place to close deals and ensure success. Strategic meetings, such as product demos, partner meetings, customer meetings, etc., are business-to-business meetings that can generate real outcomes.
The first quarter of 2019 has been a busy one for business acquisitions in the trade show industry, with a bevy of event and event-related companies scooping up shows and companies in the quest to strengthen and expand their market reach.
Do you produce events? Trade shows? Conferences? Are you maximizing your revenue? If you think you are, maybe you should still read on because I think you will find a few nuggets below.
A well-built brand gives consumers an expectation for the experience they will have. For example, we expect different offerings from The Ritz-Carlton than Motel 6, because these hotel chains have established brands that clearly communicate their unique selling propositions. Branding differentiates their hotel from the competition and makes consumers’ purchasing decisions easier.
Community Brands, a provider of cloud-based software and payment solutions for associations, nonprofits, schools and faith-based organizations, has acquired Core-apps and TripBuilder Media.
Both event management software companies bring leading mobile and onsite attendee engagement solutions that complement the Community Brands event technology portfolio.
Washington, D.C.-based event management software company Streampoint Solutions will run the inaugural Event Technology Week, an online conference, from March 25-29. Designed to help event planners managing the critical, yet often overwhelming world of event technology, this five-day event will feature webinars led by industry experts.
Trade Show News Network unveiled the 2018 TSNN Top Trade Shows list, with the CES show, held in January in Las Vegas, snagging the No. 1 spot.
Messe Frankfurt will be powered completely by green energy starting next year. The world’s largest trade fair organizer is planning to source 100 percent of its electricity from renewable energy, including solar from its own solar power system, and hydropower or wind energy from its energy service provider, Mainova AG.