Data Security Proposal Wins First PCMA North American Student Competition

A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events.

Members of the winning team were Brooks Hetle, Bailey Brown, Andie Contreras, Tia Gamble and Cameryn Rasmussen.

Tennis Legend Billie Jean King, Entrepreneur Seth Godin Headline 2019 PCMA Convening Leaders

Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin.

Tension, he added, contributes to the fear of missing out, and that can create the buzz that helps make business events successful.

Create an Impact with All the Right People at Your Next Trade Show

Submitted by on Tue, 12/18/2018 - 09:00

If you’ve been to a trade show, you’ll know that they can be something of a labyrinth that everyone is trying to navigate in their own way. There’s booth after booth, buzzwords galore and you’ll collect a thousand business cards that need to be sorted and emailed once you get back to work. Often, you’ll email those people without a clue who they are, and you never get a response anyway.