The Best Strategy for Right Now

Submitted by on Wed, 04/29/2020 - 11:50

Over the past six to eight weeks, we have seen clients face many changes and tough choices, often with limited resources and no blueprint from which to work. As we have provided counsel and recommended the necessary pivots for our clients’ event marketing campaigns, one thing has become clear: There’s no best practice or silver bullet to get us through this period. 

6 Ways to Build Leadership Skills to Emerge from COVID-19 Stronger Than Ever

Obviously, times are tough for the events industry right now. It’s something we’re all experiencing, feeling and grappling with as we wake up each morning. So many article direct us all to keep the faith or put on a happy face, but there are some days when we just don’t feel capable of doing that — and that’s OK. One thing you can focus on during this time, however, is working on your own leadership qualities that will help you and your teams emerge from the COVID-19 pandemic stronger than before.

Sometimes the Show Must Go On Differently — Here’s How NACS Pivoted

Submitted by on Mon, 04/27/2020 - 15:19

There are so many things that flash through your brain when you realize that world events will overtake the event that you have planned for months if not years.

With our NACS State of the Industry Summit, scheduled to attract 600 registrants to Chicago in early April, our initial thought was, how can we pivot and still deliver value to our attendees?

Embracing Agile to Improve Your Team’s Pre-Show Workflow for On-Site Success

Submitted by on Thu, 04/23/2020 - 10:06

Under normal circumstances, the planning and execution of any trade show needs to be a well-oiled machine. Each team must have visibility into what the others are doing to collaborate and avoid redundancies, and trade show directors need to have a view of all activity so they can effectively run an event that impresses senior leadership and delivers a superior experience.

Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.