How 3 Trade Shows Created Distinctive Event Brands — And What You Can Learn From Them

A well-built brand gives consumers an expectation for the experience they will have. For example, we expect different offerings from The Ritz-Carlton than Motel 6, because these hotel chains have established brands that clearly communicate their unique selling propositions. Branding differentiates their hotel from the competition and makes consumers’ purchasing decisions easier.

Community Brands Acquires Mobile Event App Providers Core-apps and TripBuilder Media

Community Brands, a provider of cloud-based software and payment solutions for associations, nonprofits, schools and faith-based organizations, has acquired Core-apps and TripBuilder Media.

Both event management software companies bring leading mobile and onsite attendee engagement solutions that complement the Community Brands event technology portfolio.

Less Is More Booth Design

Submitted by lpsavas@tsnn.com on Thu, 03/21/2019 - 08:54

Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts.