A well-built brand gives consumers an expectation for the experience they will have. For example, we expect different offerings from The Ritz-Carlton than Motel 6, because these hotel chains have established brands that clearly communicate their unique selling propositions. Branding differentiates their hotel from the competition and makes consumers’ purchasing decisions easier.
Community Brands, a provider of cloud-based software and payment solutions for associations, nonprofits, schools and faith-based organizations, has acquired Core-apps and TripBuilder Media.
Both event management software companies bring leading mobile and onsite attendee engagement solutions that complement the Community Brands event technology portfolio.
Washington, D.C.-based event management software company Streampoint Solutions will run the inaugural Event Technology Week, an online conference, from March 25-29. Designed to help event planners managing the critical, yet often overwhelming world of event technology, this five-day event will feature webinars led by industry experts.
Trade Show News Network unveiled the 2018 TSNN Top Trade Shows list, with the CES show, held in January in Las Vegas, snagging the No. 1 spot.
Messe Frankfurt will be powered completely by green energy starting next year. The world’s largest trade fair organizer is planning to source 100 percent of its electricity from renewable energy, including solar from its own solar power system, and hydropower or wind energy from its energy service provider, Mainova AG.
Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts.
Charity is an obligation, not an option, according to Jerry Hellmann, co-CEO of AFR Furniture Rental, a national furniture rental company that provides furnishings for homes, offices, special events and trade shows, while also making corporate social responsibility a top company-wide initiative.
Last week, the Las Vegas Convention and Visitors Authority Board of Directors voted on a proposal that could very well revolutionize the future of transportation in Southern Nevada.
Strategic events and meetings management firm MCI has launched its Investment & Management Partnership initiative, designed to help U.S. associations accelerate the growth and market impact of their event portfolios.