Everyone who works within the trade show and meetings industry recognizes the value that events — and all the individuals involved with helping to make them successful — bring to the table. But sometimes, those outside the industry don’t understand this quite as well. To remedy that, Event Service Professionals Association has launched a guide that showcases the expertise that event service professionals provide.
Center for Exhibition Industry Research has released two new reports focused on the trade show industry’s latest best practices.
Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting.
International Association of Exhibitions and Events has released an update to its Guidelines for Display Rules and Regulations. The guidelines are designed to promote continuity and consistency among U.S. exhibitions and events.
IAEE recommends that event organizers use the guidelines to create consistent and fair exhibiting standards based on the individual features of their specific exhibition or event. Show managers also often include a copy in exhibitor kits or prospectuses as a helpful reference tool for event managers responsible for booth design.
Taking part in exhibitions and other events is key for businesses to create new leads, nurture relationships and promote their products or services.
In an industry known for producing a substantial amount of waste, some trade shows are working to turn the tides by gradually adopting practices to reduce their environmental impact.
The 2019 annual convention for Destinations International, held July 23-25 at America’s Convention Center Complex in downtown St. Louis, was a success by all accounts. This year’s event featured several new elements, including The Exchange—a stage that featured a rotating schedule of 15-minute sessions covering topics such as tech and data, leadership and management, social media and more.
“Saving the Planet” or “Going Green” may seem like just lip service at times, but the International Dairy Deli Bakery Association knocked it out of the park at their recent show featuring several home run efforts.
Trade shows are costly – there’s no way around it. They often yield great results, but the initial investment can be daunting. Renting the booth space, booking travel arrangements and lodging, and advertising attendance can all add up.