Ensure Your Next International Trade Show is a Success with 7 Simple Steps

Submitted by lpsavas@tsnn.com on Tue, 02/12/2019 - 09:34

International trade shows offer a unique opportunity for brands to expand their market share and reach out to an audience they might otherwise have difficulty connecting with. However, actually achieving success at an international exhibition requires careful planning, especially given the costs involved. 

Messe Frankfurt Ramps Up Its Campus Electromobility with Zero-Emission Vehicles

Messe Frankfurt — known as the world’s largest trade show, congress and event organizer — has deployed electric StreetScooters transport vehicles for deliveries on its exhibition campus. As part of a two-year trial, the zero-emission vehicles are being used for Messe Frankfurt exhibitors and visitors. 

Two Mega Venue Management Companies – AEG Facilities and SMG – Set to Merge

AEG Facilities, the venue management subsidiary of AEG, and SMG, an Onex portfolio company and venue management company, have signed a definitive agreement to merge.

This combination will create a new, standalone global facility management and venue services company that will operate as ASM Global (“ASM”).

Onex and AEG’s subsidiary will each own 50 percent of the company following the completion of the transaction.

Diversified Communications Names Mary Larkin President of U.S. Division

Diversified Communications’ President and CEO Theodore Wirth promoted Mary Larkin to President of Diversified Communications’ U.S. operating division.

“In 2014, we took the unusual step and established a three-person EVP team. Bill Springer, Mike Lodato and Mary Larkin were able to grow the business, but three-person leadership teams are challenging at best and we felt it was the right time to appoint one leader,” Wirth said.