Right now, health is on everyone’s mind, personally and professionally. While we don’t know how long this disruption will last, we do know this: the healthiest way to deliver successful events (and strong ROI) is to adapt to our changing industry and find new ways to enhance the virtual experience.
I recently paid a visit to my PO Box for the first time in about seven weeks, an activity I used to relish. About twice weekly, I would turn the key and have the mailbox door spring open with warm notes from vendors, new promotions, industry publications and, of course, a deluge of commission checks to commemorate how busy I’d been. Last week, as I could tell from the hollow sound turning the key, the mailbox was anything but full.
Brett Sterenson, a frequent speaker at industry events, brings 23 years of supplier side experience, both from the hotel side and 14 years as a small business owner. Brett worked in government sales for both Millennium Hotels and Resorts and Kimpton Hotels. His firm, Hotel Lobbyists, was founded in April 2007.
The business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators.
When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will consume information in the future.
It’s no secret that the U.S. hospitality and travel industries have taken a major hit since COVID-19 took hold. But a new report from the U.S. Department of Labor confirms that they took the lion’s share of damage during the past year.
What does being a “change agent” mean to you? Odds are, you already are one even if you don’t realize it! With 2020 being a pivotal year for us all, shift happened in a big way. I am certain that almost all of us received a big lesson on not only how to be an agent of change in our professional lives, but our personal ones, as well.
People News: UFI, EIC, eventcore, Louisville Tourism and More Welcome New Leaders, Board Members and Staff
A slew of new hires and promotions at event-related organizations are a positive sign of growing confidence in the resurgence of the trade shows and events industry this year. Check them out: