Are You Exhibiting or Prospecting?

Submitted by lpsavas@tsnn.com on Tue, 05/28/2019 - 10:06

A lot of people are genuinely “exhibiting.” They have a product and it’s on display. Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it. And when you’ve seen enough of the future, you may continue on to the rest of the trade show.

Eventcore’s New SVP on How Technology is Changing Event Registration

Industry veteran David Beckett is no stranger to events, having worked with Experient – a Maritz Global Events Company for the better part of the last two decades. Yet the former Clevelander, now Seattleite, this spring joined the team at Eventcore — a company providing enterprise-level event registration technology software — as senior vice president of professional services. His main role is to oversee the quality of service delivery with Eventcore’s clients and partners.

Pump Up Your Booth Presentation with These Rhetorical Hacks

Submitted by lpsavas@tsnn.com on Thu, 05/23/2019 - 10:03

It was 2017 and I was working at the Black Hat Conference at Mandalay Bay in Las Vegas. A charismatic sales engineer had a crowd spilling out of his booth and blocking the aisle. His prospects were transfixed – cheering on his command, eagerly leaning forward, ready to do anything he asked.

Event Preview: PCMA EduCon 2019 in Los Angeles, June 25-28

PCMA EduCon 2019 will take place June 25-28 at JW Marriott Los Angeles LA Live. Known among PCMA’s portfolio of events for taking a more focused, practical approach to learning through small-scale, collaborative education sessions, the conference will bring in around 800 attendees (compared to PCMA’s annual Convening Leaders events, which draws 4,500).