Specialty Graphic Imaging Association Buys Graphics of the Americas Show

The Specialty Graphic Imaging Association (SGIA) has purchased the printing trade show Graphics of the Americas (GOA) from the Florida Graphics Alliance (FGA) (formerly the Printing Association of Florida). Following a transition period, GOA will relaunch in February 2020 in Miami Beach, Florida. SGIA acquired the show in August 2018.

6 Steps to Driving Technology Adoption at Your Event

Submitted by lpsavas@tsnn.com on Thu, 10/11/2018 - 15:08

With so much color, noise and evolution in the event tech landscape, it is sometimes a challenge to answer the question of “how can I get my stakeholders to buy the ticket and take the ride.” Yes, it is true that “If you build it, some people will come,” however early adopters and innovators do not represent the bell curve that is often required for event technology to be truly impactful.

Major Expansion Project On the Horizon for America’s Center Convention Complex in St. Louis

Plans are in the works to update, modernize and expand the America’s Center Convention Complex in St. Louis. Dubbed the “AC Next Gen Project,” the goal of the $175 million project is to secure the facility’s place as an economic and employment driver for the entire region. 

Getting Started with Video Marketing – What, Why and How

Submitted by lpsavas@tsnn.com on Tue, 10/09/2018 - 13:45

We hear it all the time: video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is: how do we get and use video in our marketing programs and trade shows?