Running a news organization that is focused on trade shows and corporate events, both of which have been stopped in their tracks since mid-March when COVID-19 firmly took hold in the United States, I view our main responsibility to not only report on what is happening in our industry, but also try to highlight as much of the “positive” news as possible.
Event and tourism industry professionals aren’t about to sit out this pandemic, as evidenced by the number of meetings, webinars and conventions taking place virtually these past few months.
Marc Lapides hopes that when in-person trade shows come back strong, he’ll be forced out of business. It’s an interesting mindset, but one that serves him well mid-pandemic in 2020: Serving a community in the way they need now, even though it may not be sustainable long-term.
UFI, the Global Association of the Exhibition Industry, released the latest edition of its Global Barometer research that took the pulse of more than 450 exhibition organizers globally.
The report highlights the severe impact of the COVID-19 pandemic on the exhibition industry worldwide.
“On the back of an exceptional year in 2019, we are now seeing an unprecedented drop in revenues around the world,” said Kai Hattendorf, UFI Managing Director and CEO.
Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping attendees engaged are all highly important and will impact your exhibiting results.
As exhibitions and events grapple with how they are going to lay out their exhibit floors, meeting rooms and banquet areas, The Expo Group released a Crowd Density Calculator that can be used by anyone seeking to better understand their attendee-to-square-footage capacity.
A free widget also has made available to the industry.
The following blog is a response to a recent article that ran on Barron's.
In case you were worried, trade shows are not going away, but they will forever change. And that’s an exciting thing.
Bob Priest-Heck is CEO of Freeman and joined the company in 2011 with the acquisition of Wheelhouse Solutions. He has spent the past 25 years leading global technology brands and experiential marketing agencies, and was instrumental in the development and launch of Freeman’s creative and strategic agency services, as well as in creating Freeman Digital Ventures.
Orange County Convention Center in Orlando is getting back to business safely by welcoming a trade show and conference designed to help the live events industry do the same.