The U.S. Trade Show Industry ‘Positively’ Will Return Again

Submitted by lpsavas@tsnn.com on Tue, 07/21/2020 - 14:46

Running a news organization that is focused on trade shows and corporate events, both of which have been stopped in their tracks since mid-March when COVID-19 firmly took hold in the United States, I view our main responsibility to not only report on what is happening in our industry, but also try to highlight as much of the “positive” news as possible.

UFI’s Global Barometer Indicates COVID-19 Impacts 95 Percent of Exhibition Companies

UFI, the Global Association of the Exhibition Industry, released the latest edition of its Global Barometer research that took the pulse of more than 450 exhibition organizers globally.

The report highlights the severe impact of the COVID-19 pandemic on the exhibition industry worldwide.

“On the back of an exceptional year in 2019, we are now seeing an unprecedented drop in revenues around the world,” said Kai Hattendorf, UFI Managing Director and CEO.

New Calculator Tool Helps You Plan Physically Distanced Events and Exhibitions

As exhibitions and events grapple with how they are going to lay out their exhibit floors, meeting rooms and banquet areas, The Expo Group released a Crowd Density Calculator that can be used by anyone seeking to better understand their attendee-to-square-footage capacity.

A free widget also has made available to the industry.

Bob Priest-Heck

Bob Priest-Heck is CEO of Freeman and joined the company in 2011 with the acquisition of Wheelhouse Solutions. He has spent the past 25 years leading global technology brands and experiential marketing agencies, and was instrumental in the development and launch of Freeman’s creative and strategic agency services, as well as in creating Freeman Digital Ventures.

Partner Voices

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