5 Ways to Succeed at Your Next Trade Show Using Social Media

Submitted by lpsavas@tsnn.com on Thu, 06/07/2018 - 14:16

While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience.

Record-breaking 85 Countries Take Part in Global Exhibitions Day (#GED18)

Exhibition professionals around the world came out in record numbers for the third Global Exhibitions Day (GED) June 6.

Not only did this highlight the industry’s role as a driver of economic growth, but also established GED 2018 as the biggest day of advocacy for the exhibition world so far, with 85 countries taking part, according to data from UFI, the Global Association of the Exhibition Industry.

Resounding Success for First Labelexpo Southeast Asia

The launch edition of Tarsus Group's Labelexpo Southeast Asia – the biggest label and package printing event in the region – has exceeded all expectations, with 7,934 attendees from 62 countries flocking to BITEC in Bangkok, Thailand for the three-day show May 10-12.

Exhibitor rebookings for the next edition in 2020 already stand at 42 percent – the highest following a Labelexpo event launch to date.

21st Beautyworld Japan Welcomed 602 Exhibitors From 16 Countries and Regions

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, begins its three-day run today at Tokyo Big Sight.

The 21st edition welcomes 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy and pavilions from China, Korea and Taiwan.