Consumer Technology Association President Gary Shapiro’s wife is a doctor. In February 2020, she went in front of the organization’s board of directors and warned that the coronavirus would be nothing like anything we’ve experienced in our lifetime. At that moment, Shapiro knew that the next Consumer Electronics Show would be drastically different.
The year that was 2020, a cataclysmic and unprecedented year for the global trade show industry, is almost behind us. But as the inaugural virtual Expo! Expo! gets underway and its attendees look to the New Year with trepidation, we must also look at positive reasons the events of the past year have forever altered the trade show industry’s landscape.
Casandra Matej has been tapped as the next president and chief executive officer of Visit Orlando, effective Feb. 1. She assumes the same position she most recently held with Visit San Antonio.
Since the pandemic took hold in the U.S.
One of the biggest challenges facing event planners as the world reopens are the inconsistencies between states regarding health and safety guidelines. The difference between say Florida and California are worlds apart. Trying to keep it all straight adds to the already stressful job of putting on meetings, conferences and trade shows.
As of Sunday night, associations across the travel and hospitality world were able to celebrate a stimulus package to boost the U.S. economy’s recovery from the pandemic.
The bill offers much-needed assistance to airlines, hotels and tourism groups desperate for the world to re-open.
Let’s face it: Not everything about meetings is great. But after the way 2020 played out, event professionals are yearning for even the awkward stuff.
Rather than mope about all the good, bad and ugly of face-to-face gatherings we’ve missed, the Philadelphia Convention and Visitor’s Bureau is having some fun with it.
As it closed out the industry’s most challenging year in recent memory, The International Association of Exhibitions and Events honored individuals whose innovative ideas and strong work ethic will be counted on for the recovery from COVID-19.
Experiential marketing events are slowly making their way back into our lives. This is a good thing, provided that the events are well-planned and adhere to local health and safety guidelines. The best experiential marketing activations are the safest ones.