Screen Time Versus Face Time: What Has the Highest Marketing Value?

Submitted by lpsavas@tsnn.com on Mon, 11/25/2019 - 12:30

I get asked these questions on a regular basis: How can you prove that there is value in all the money spent during a trade show? How does that stack up to e-mail, content and pay-per-click marketing? Is it even worth it to go to the show? Many just assume that the answer is no. 

Why I Attend Expo! Expo!: An Interview with Amy Durkin, CEM, CMP

Every journey at Expo! Expo! is uniquely different, but what brings it all together is the continued drive to learn from one another and our passion to keep our shows flourishing. Expo! Expo! IAEE’s Annual Meeting & Exhibition provides attendees with a diverse marketplace to view and assess the tools needed to plan and manage successful trade shows and events for years to come. Here, IAEE spoke with Amy Durkin, CEM, CMP who shared the importance of connections made at Expo! Expo!.

3 Cutting-Edge Technologies to Leverage At Your Next Trade Show

Submitted by kogletree@tsnn.com on Thu, 11/21/2019 - 09:34

As an event manager, your job is to ensure that the conferences and trade shows you run are as memorable as possible for attendees. What better way to achieve that than by leveraging some of the most advanced, cutting-edge event technologies on the market? Here are just a few to start. 

Cox Business Will Enhance Connectivity at Wynn Las Vegas’ Expansion

The forthcoming expansion of the Wynn Las Vegas convention center, set to be complete in February 2020, is getting more high tech. Cox Business announced this week that it will support the property with increased connectivity.

When the expansion is complete, Wynn Las Vegas will have 300,000 new square feet of rentable space, offering a total of 560,000 square feet across four pillar-free ballrooms, 57 meeting rooms, a 20,000-sq.-ft. outdoor pavilion and a 20,000-sq.-ft. adjacent lawn.

4 Ways to Measure Social Media Success

Submitted by kogletree@tsnn.com on Tue, 11/19/2019 - 17:56

Social media success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your social media management.

Fresh Experiences and Enhanced Education on Tap for IAEE’s Expo! Expo!

As evidenced by its jam-packed schedule, this year’s Expo! Expo! IAEE’s Annual Meeting and Exhibition will have plenty in store for attendees to see, do and experience. Set for Dec. 3-5 at Mandalay Bay Resort and Casino in Las Vegas, the annual “show for shows” for trade show professionals will once again feature a bustling expo alongside cutting-edge education, networking opportunities and special events over three action-packed days.

Why Major Hotel Chains Are Doing Away with Mini Shampoos and More

Who hasn’t taken home some of those mini bottles of shampoo, conditioner, body wash and lotion often found in hotel room bathrooms? In the past, hotels have partnered with brands like Gilchrist and Soames, Bath and Body Works, and L’Occitane, providing coveted scents in a tiny-format sizes only available in guest rooms. But those days will soon be drawing to a close — and for a good cause.

Partner Voices

During the recent Expo! Expo! IAEE’s Annual Meeting and Exhibition, event planners and trade show organizers had a chance to experience history in the making and tour the construction site of the new West Hall of the Las Vegas Convention Center (LVCC) that blends design and innovation.