Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend.
Fandom conventions aren’t just gatherings for “geek culture,” they’re big business. According to an Eventbrite study, the industry is currently worth $4 billion.
Event marketing fuels rapid revenue growth for enterprise companies, according to a new study by Harvard Business Review Analytic Services and Splash, a New York City-based provider of end-to-end event marketing software.
After being introduced to environmental science and sustainability in high school, Jessica Glenn knew what she was meant to do with her life. As the Director of Sustainability at Freeman, Glenn is driven to help show organizers produce more environmentally friendly events that also maximize the attendee experience by getting them excited about and invested in sustainability.
Waste is one of those issues that affects all aspects of the triple bottom line (which measures the social, environmental and financial performance of events): people, planet and prosperity. Fortunately, there are some easy steps to follow that can have a big impact on our performance in this area.
Inspired by SPS IPC Drives in Nuremberg, Germany, and its first sister event in China, SIAF – SPS Industrial Automation Fair Guangzhou, Smart Industry Solutions Shanghai (SISS) was successfully held Sept. 4.
The Kuala Lumpur Convention Centre will partner with Marketing Challenges International (MCIntl), an established thought leader in global destination marketing for meetings and conventions for more than 30 years, to help drive the venue’s presence and business opportunities in the North American market.
E.J. Krause & Associates will launch Southeast Asia Nonwovens and Disposable Hygiene Technology Exhibition & Conference (ANDTEX). The three-day event will take place May 15-17, 2019, at Bangkok International Trade and Exhibition Center (BITEC) in Thailand.
ANDTEX is set to be Southeast Asia’s premier event for the nonwovens and engineered fabrics industry.
In its previous financial year (which ran from July 2017 to June 2018), the Hong Kong Convention and Exhibition Centre (HKCEC) announced that it hosted a total of 1,061 events, including 118 exhibitions, 166 conferences and hundreds of corporate meetings, banquets and entertainment events.
The venue welcomed over 8.2 million visitors during the year, including exhibitors, trade buyers, conference and meeting delegates, event visitors, banquet guests and restaurant customers.
U.K.-based Tarsus Group has bought the remaining 50 percent share of its joint venture in Mexico with E.J. Krause for approximately $18 million, as well as announcing other deals in Southeast Asia and the United Arab Emirates.
With the option to buy exercised, the Mexico deal is expected to close the first week of October.