Summer may be the season for out-of-office notifications and slower days, but not so in the trade show industry. Catch up on the latest flurry of hires and promotions the last month, from shows to destination marketing organizations.
After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing!
Global trade show and events organizer Reed Exhibitions has made two major leadership changes.
International Association of Exhibitions and Events and exhibitions organizer Informa Markets have partnered on a voluntary workforce development training program that will enable Informa employees to receive a Certificate in Exhibition Management.
Imagine you’re managing a team of sales reps attending one of the largest conferences in the world. Now imagine that you can stay back at the office and see the meetings that each sales rep has scheduled, where the meetings are located, and you won’t have to chase down your team members to update everything post-event.
The trade show industry lost one if its own July 20, Terence Donnelly, a long-time executive at Experient and a good friend to many.
Freeman has achieved the Level 2 APEX/ASTM Environmentally Sustainable Meetings Standard Certification from the Events Industry Council.
Great Client and Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right grooves, what to be careful of and how to crowd surf in the mosh pit. Okay, maybe there’s no mosh pit, but certainly, the team needs to know how to work the room.
“I’ve said this over and over again, but I love being in a band.” – Ringo Starr