Make Your Event App Successful with These 4 Key Analytics

Submitted by on Tue, 07/03/2018 - 14:01

Apps are the hot new way to communicate with your event attendees. In fact, many attendees have grown so accustomed to seeking information from apps that they expect your event to have one. But how can you tell if your app is truly successful at engaging their attention? And how can you improve it to deliver the results you want?

Four Industry Professionals to be Honored with The Expo Group Show Manager of the Year Award

The Expo Group, an exhibitions and events partner that invests in growth, has unveiled The Expo Group Show Manager of the Year (SMOTY) Awards for 2018.

Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the 2018 TSNN Awards in Louisville, Ky.

5 Types of Trade Show Attendees (And How Exhibitors Can Attract Each Kind)

Submitted by on Thu, 06/28/2018 - 14:13

As any experienced trade show practitioner can tell you, not all trade show attendees are the same. Attendees amble about and visit exhibits for a variety of reasons. So understanding the behaviors and motivations of different types of trade show attendees – and knowing which kinds you want to attract to your exhibit – is vital to maximizing the effectiveness of your trade show marketing efforts.

Mind, Body and Events

Health and wellness is a $4 trillion industry and growing. The “healthy eating and nutrition” and “fitness and mind-body” segments alone accounted for $1.19 trillion in 2015, with “workplace wellness” adding another $43 billion, which is why it’s no surprise that events are including the latest health and wellness trends in their planning.