TSNN Trade Show News https://www.tsnn.com/ en Destination Spotlight: Seattle Hosts 15 Citywide Events at SCC and Counting https://www.tsnn.com/news/destination-spotlight-seattle-hosts-15-citywide-events-scc-and-counting <div data-history-node-id="1123066" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Destination Spotlight: Seattle Hosts 15 Citywide Events at SCC and Counting </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 14, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/shannon-thaler" hreflang="en">Shannon Thaler</a></div> <div id="custom-sharethis"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Seattle_3.jpg?itok=W_Tlo-Lp" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>At the crux of a vibrant, inclusive culture, an iconic skyline, and a booming tech culture is Seattle. The nearly 84-square-mile northwestern city — though best known for its coffee scene (it’s the hometown of Starbucks) — has a flourishing meetings and events landscape marked by LEED-certified hotels teeming with eco-friendly initiatives, local produce-forward culinary experiences, and more than a million square feet worth of gathering space to take advantage of. Here’s what’s new, noteworthy, nearly open, and more for meeting and event groups in Seattle.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Plentiful Spaces to Meet:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://seattleconventioncenter.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Seattle Convention Center</span></span></u></span></strong></span></span></span></a></h4> <figure role="group" class="align-left"><img alt="Seattle Convention Center" data-entity-type="file" data-entity-uuid="3019c2d2-7f1e-4a97-8d67-d6994ce747bb" height="259" src="/sites/default/files/inline-images/SCC%20Exterior_0.jpg" width="426" loading="lazy" /><figcaption><em><strong>Seattle Convention Center</strong></em></figcaption></figure><p><span><span><span><span><span><span>The Emerald City’s prized Seattle Convention Center (SCC) comprises two buildings: Arch and Summit, which span a collective 988,422 square feet. The new $2 billion Summit only opened to the public last year, and since the beginning of 2024, the SCC has already hosted 15 citywide conventions — and confirmed another 42 for the remainder of the year</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related: </span></span></span></span></span></span><a href="https://www.corporateeventnews.com/news/summit-debut-seattle-north-americas-first-high-rise-convention-center" rel="nofollow"><span><span><span><span><span><u><span><span>Summit to Debut in Seattle as North America’s First High-Rise Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Some of the largest events that have been held at the SCC this year include the Northwest Flower &amp; Garden Show; Emerald City Comic Con (ECCC); Sakura-Con; and Anime Impulse 2024. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Upcoming events at the venue include the Seattle Interactive Conference, slated for late July 31-Aug. 1; the American Psychological Association's annual conference (APA 2024), expecting 10,000 attendees when it converges Aug. 8-10; the ultra-popular annual gaming festival PAX West 2024, set for Aug. 30-Sept. 2; and The Oddities and Curiosities Expo, which will celebrate the strange and unusual Oct. 19-20.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle Convention Center" data-entity-type="file" data-entity-uuid="f37d585f-45a2-42f4-83ca-ae36d1bc1978" height="259" src="/sites/default/files/inline-images/SCC%20Ballroom.jpg" width="426" loading="lazy" /><figcaption><em><strong>Seattle Convention Center Summit Ballroom</strong></em></figcaption></figure><p><span><span><span><span><span><span>According to estimates from </span></span></span></span></span></span><a href="https://visitseattle.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Visit Seattle</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, the 15 conventions that have already taken place at the SCC have generated upwards of $135 million in economic impact, while additional impact from the forthcoming 42 events is expected to generate a staggering $324 million.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>New: Mutual Arts Collective’s Gallery &amp; Event Space</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>As of mid-March, nestled on the top floor of </span></span></span></span></span></span><a href="https://www.pikeplacemarket.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Pike Place Market</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> — the oldest continuously operating farmers market in the U.S. — is the </span></span></span></span></span></span><a href="https://www.mutualartscollective.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Mutual Arts Collective</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (MAC), which boasts a multi-use event space and gallery promoting and selling the work of artists who are impacted by structural inequities and systemic barriers. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Fun fact: MAC is the brainchild of lead Pearl Jam guitarist Mike McCready, his wife, Ashley McCready, and her business partner Chris Adams.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Hotels &amp; Hot Spots:</span></span></strong></span></span></span></h4> <figure role="group" class="align-left"><img alt="Four Seasons Hotel Seattle" data-entity-type="file" data-entity-uuid="4ef03b30-28ce-43b9-9df5-795327f52567" height="262" src="/sites/default/files/inline-images/FourSeasons_Ballroom_Social_Set_up_SEW_996.652fdfe95f0c1.jpg" width="429" loading="lazy" /><figcaption><em><strong>Four Seasons Hotel Seattle Ballroom</strong></em></figcaption></figure><ul><li><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://www.fourseasons.com/seattle/" rel="nofollow"><span><span><span><strong><span><u><span><span>Four Seasons Hotel Seattle</span></span></u></span></strong></span></span></span></a><span><span><span><span><span><span> renovated its 10,500 square feet of meeting and event space, plus redesigned its luxe Presidential and Governor’s Suites last May. The revamp included new carpeting with blue and gold — drawing on tones from the Puget Sound. Other venue space includes a 4,940-square-foot ballroom, boasting waterfront views, and the 1,092-square-foot Cypress and 1,400-square-foot Sycamore rooms, which both face Pike Place Market.</span></span></span></span></span></span></li> </ul><ul><li><span><span><span><span><span><span>InterContinental Hotels &amp; Resorts debuted in the Pacific Northwest with the June opening of the 208-key</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.ihg.com/intercontinental/hotels/us/en/bellevue/seaha/hoteldetail" rel="nofollow"><span><span><span><strong><span><u><span><span>InterContinental Bellevue at the Avenue</span></span></u></span></strong></span></span></span></a><span><span><span><span><span><span>, which occupies a 26-story tower just outside of Seattle. The hotel offers more than 12,000 square feet of venue space across nine designated meeting rooms. The largest: the third-floor, divisible 4,272-square-foot Avenue Grand Ballroom, which boasts 20-foot ceilings and enough space for as many as 420 guests. Also consider the 925-square-foot Avenue Outdoor Terrace, whose space overlooks Bellevue Square (and offers front-row seats to New Year’s Eve fireworks). Smaller rooms, like the Champs-Élysées and Bond Street Boardrooms, can accommodate 18 and 14 for meetings, respectively.</span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>Good to know: Seattle’s Link Light Rail expansion project will connect Seattle to Bellevue and Redmond in 2025.</span></span></span></span></span></span></p> <ul><li><a href="https://www.goldcoastghal.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Gold Coast Ghal Kitchen</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>:</span></span></strong></span></span></span><span><span><span><span><span><span> This recently opened Black- and woman-owned business began as a pop-up and transitioned to a brick-and-mortar full-service restaurant in November 2023. It’s one of the only spots in Seattle serving traditional fare from Ghana and Liberia, and is available for full buyouts for receptions with up to 99 guests.</span></span></span></span></span></span></li> </ul><figure role="group" class="align-left"><img alt="Darby Winery Woodinville" data-entity-type="file" data-entity-uuid="fcb1e0a4-bc73-478f-9f7a-9d9d38029538" height="266" src="/sites/default/files/inline-images/Darby%20Winery%20Woodinville.jpeg" width="437" loading="lazy" /><figcaption><em><strong>Darby Winery Woodinville</strong></em></figcaption></figure><ul><li><a href="https://darbywinery.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Darby Winery Woodinville</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>: </span></span></strong></span></span></span><span><span><span><span><span><span>Only a quick trip outside of Seattle, this old-world winery in Woodinville recently debuted two separate event spaces within its 3,700-square-foot tasting room. The larger of the two spaces can seat 40, while the smaller speakeasy room is perfect for intimate affairs of 20.</span></span></span></span></span></span></li> </ul><h4><span><span><span><strong><span><span>Inclusivity Initiatives</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>When it comes to inclusivity, Seattle walks the walk. Take it from the very top – in the state’s legislation, more than 40% of roles are held by women, including two state senators. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Fun fact: Seattle was named the </span></span></span></span></span></span><a href="https://www.geekwire.com/2013/girl-power-seattle-ranked-women-entrepreneurs/#:~:text=Via%20Nerd%20Wallet.,best%20place%20for%20women%20entrepreneurs." rel="nofollow"><span><span><span><span><span><u><span><span>second best city for female entrepreneurs by NerdWallet</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The city’s museums also cater to guests with vision limitations with braille and large-print guides, closed captioning, magnifiers, and ASL interpretation upon request. Neurodivergent individuals can also enjoy sensory-friendly programs and performances at the </span></span></span></span></span></span><a href="https://mopop.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Museum of Pop Culture</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, locally known as MoPop, and the </span></span></span></span></span></span><a href="https://www.stgpresents.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Seattle Theatre Group</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, to name a few.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle" data-entity-type="file" data-entity-uuid="193f8a63-7373-4cb2-b75c-d6a147dbc65b" height="268" src="/sites/default/files/inline-images/Seattle-Art-Museum_Frisson_02_Photo-L.jpeg" width="440" loading="lazy" /><figcaption><em><strong>Seattle Art Museum</strong></em></figcaption></figure><h4><span><span><span><strong><span><span>Nearly Open:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><strong><span><span>Music Venues</span></span></strong></span></span></span></h4> <p><a href="https://www.livenation.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Live Nation</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>will open a new music venue in Seattle’s Denny Triangle later this year that will occupy an entire city block a stone’s throw away from Amazon’s headquarters. The mixed-use project will span 40,000 square feet and will include a VIP lounge, a shopping hub, and a galleria.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the spring of 2025, the former home of Bed Bath &amp; Beyond at 1930 3rd Ave. in downtown Seattle is set to debut as the </span></span></span></span></span></span><span><span><span><strong><span><span>Cannonball Arts &amp; Entertainment Venue</span></span></strong></span></span></span><span><span><span><span><span><span>. The 66,000-square-foot building’s transformation is the vision of non-profit production company New Rising Sun, in partnership with Muckleshoot Indian Tribe, a federally recognized tribe that has made a home in Washington since at least 1857. Though the square footage on designated, rentable event space remains unclear, creative programming is sure to appeal to corporate groups looking for team-building activities.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Waterfront Developments </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Seattle’s ongoing waterfront revitalization will continue into 2025, though the new Washington State Ferry terminal building and Pier 62, a revamped historic community space, are already open for business. Here’s what to expect when the project’s done:</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle" data-entity-type="file" data-entity-uuid="2eeb2b50-c017-4316-ae07-7c0e55afb7f9" height="267" src="/sites/default/files/inline-images/PIKE_03_0.jpg" width="438" loading="lazy" /><figcaption><em><strong>Seattle's famous Pike Place Market</strong></em></figcaption></figure><ul><li><span><span><span><span><span><span>Less viaduct, more bike lanes and shops</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Direct pathways from downtown and Pike Place Market to the Waterfront promenade</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://www.seattleaquarium.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Seattle Aquarium</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>’s Ocean Pavilion, which will connect Pike Place Market with the Waterfront promenade via public observation decks, stairways, and an oculus window that allows pedestrians to observe sea life from below</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Public restrooms</span></span></span></span></span></span></li> </ul><p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><span><span><span><strong><em><span>Photos courtesy of Visit Seattle and Rachael Jones Media</span></em></strong></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123066&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="YRyRFFj10_RxmWNmEhbrLfUG5ewwprAclp8vpCKDn5M"></drupal-render-placeholder> </section> </div> </div> Fri, 14 Jun 2024 13:21:56 +0000 lpsavas@tsnn.com 1123066 at https://www.tsnn.com TSNN Exclusive: Bruno Giaccio Joins Prestigious List of King’s Glove Award Winners https://www.tsnn.com/news/tsnn-exclusive-bruno-giaccio-joins-prestigious-list-kings-glove-award-winners <div data-history-node-id="1122986" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> TSNN Exclusive: Bruno Giaccio Joins Prestigious List of King’s Glove Award Winners </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 13, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/bruno%20revised.jpeg?itok=gbqg3jF4" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.metrommedia.com/" rel="nofollow"><span><span><span><span><span><u><span><span>MetroMultimedia</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> CEO Bruno Giaccio has joined New York trade show royalty as the recipient of the 2024 King’s Glove Award by the New York Area Chapter of the International Association of Exhibitions and Events (</span></span></span></span></span></span><a href="https://nyiaee.com/" rel="nofollow"><span><span><span><span><span><u><span><span>NYIAEE</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>). </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>A list mostly filled with trade show organizers vs. suppliers, a few of the notable names that many will recognize — William Little, Sr., 1987; Saul Poliak, 1989; Ralph Ianuzzi, Sr., 1992; Alan Larkin, 1993; Peter Nathan, 1999; Michael Bloomberg, 2005; Vincent Polito, 2006,  Jack Buttine, 2007; and Alan Steel, 2014 – comprise the long list of past winners. The most recent recipient was Michael Ruberry, who served as vice president at </span></span></span></span></span></span><a href="https://javitscenter.com" rel="nofollow"><span><span><span><span><span><u><span><span>Javits Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, in 2022. See complete list of previous winners list below.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In a TSNN exclusive, we’ve got the scoop on how and why Giaccio earned the award this year. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Origin story: </span></span></strong></span></span></span><span><span><span><span><span><span>The King’s Glove Award stems from England, where the largest and most elaborate of the early modern-day expositions were held, the most famous one being the Stourbridge Fair. The Fair was conducted by the Abbey of Stourbridge in conjunction with Cambridge University, and it featured trade and commercial exhibits and activities, as well as a special court to try business-related crimes. A message from the King was read at the opening of the Fair, which outlined the event’s rules, including rules about honest weights and measures and proper business conduct. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The King’s Glove was displayed to demonstrate the King’s authority over the Fair. The large glove, being a true replica of the “Royal Gauntlet,” was raised on a pole to mark the location of the abbot’s quarters during the exposition. It was elaborately carved from wood and painted in great detail. Housed at the Javits Center, the NYIAEE King’s Glove Award is cast in bronze and mounted on a stone pedestal with the pediment encased in glass.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Kings Glove Award" data-entity-type="file" data-entity-uuid="19a5a16e-dfa9-42a1-b24d-39e0d0f45647" height="472" src="/sites/default/files/inline-images/kings%20glove%20award.jpg" width="313" class="align-left" loading="lazy" /></span></span></span></span></span></span><span><span><span><strong><span><span>How the selection process works: </span></span></strong></span></span></span><span><span><span><span><span><span>Every year, all NYIAEE members, who are individuals involved in the planning, management, and production of exhibitions and events in the NY area, are invited to nominate any individual NYIAEE member who they believe is deserving of the King’s Glove Award. The NYIAEE Board reviews all nominations and conducts a vote for a single individual award winner. If no individual receives a unanimous vote, no award is given that year.  </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Why he was selected:</span></span></strong></span></span></span><span><span><span><strong><em><span> </span></em></strong></span></span></span><span><span><span><span><span><span>At the height of the COVID-19 pandemic, Giaccio worked closely with event organizers and venue managers to create a state-of-the-art broadcasting studio, allowing participants to share content and exchange ideas during one of the most challenging periods in our history. A strong believer in the power of mentoring, Giaccio also has helped to fund scholarships to facilitate college education for New York City students, as well as careers in the event industry, reinforcing the positive impact of the industry’s community partnerships.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related:</span></span></span></span></span></span><a href="https://tsnn.com/experts-opinions/legacy-mentorship-propelling-next-gen-event-professionals" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><strong><span><u><span><span>Legacy of Mentorship: Propelling the Next Gen of Event Professionals</span></span></u></span></strong></span></span></span></a></p> <p><span><span><span><strong><span><span>What they’re saying: </span></span></strong></span></span></span><span><span><span><span><span><span>“Bruno represents the best of the best in our industry, combining technical expertise with boundless enthusiasm, and his passion for mentoring the next generation of leaders serves as a model for all of us,” said NYIAEE Chair Jacqueline Retzer, who serves as director of event management at The Toy Association. “On behalf of all of our chapter members, I would like to congratulate Bruno on this outstanding achievement and commend him for his relentless drive to innovate and inspire.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>When will he be recognized:</span></span></strong></span></span></span><span><span><span><span><span><span> The King’s Glove Award will be presented to Giaccio at a luncheon ceremony on Nov. 7 at the Javits Center. Tickets for the ceremony will be available for purchase over the next few weeks at</span></span></span></span></span></span><a href="http://www.nyiaee.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span></a><a href="http://www.nyiaee.com" rel="nofollow"><span><span><span><span><span><u><span><span>www.nyiaee.com</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Accolades from previous leaders: </span></span></strong></span></span></span><span><span><span><span><span><span>“From show floor carpenter to CEO, Bruno has risen through the ranks to become one of our industry’s most important visionaries, and his commitment to his craft has enabled us to create a better client experience than ever before,” said NYIAEE Past-Chair Thomas Malek,  who is executive vice president of Client Experience at T3 Expo.</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>"As a longstanding friend and industry partner for over two decades, I have witnessed firsthand Bruno’s remarkable achievements and unwavering dedication to excellence, and I am proud to celebrate him as this year’s recipient of the King’s Glove Award.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Praise from previous winner: </span></span></strong></span></span></span><span><span><span><span><span><span>“We are delighted to host this award which acknowledges the contribution of leaders who transform our industry,” said Alan Steel, CEO of the Javits Center and former King’s Glove Award winner. “Bruno’s amazing career, which already spans more than three decades, has done just that. From building a broadcast studio at the height of the pandemic, to bringing the latest technology to our events, his focus on the customer has changed perceptions and elevated the work of our clients, business partners, and employees. Thanks to Bruno, and no doubt thanks to the training he received from his father and mentor, Bruno Sr., our industry is in a stronger position to meet the needs of a rapidly evolving clientele.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>In his own words: </span></span></strong></span></span></span><span><span><span><span><span><span>“Following in my late father’s footsteps, I have dedicated my entire career to this amazing industry, and I am deeply humbled and honored to accept such a prestigious award from my colleagues and business partners in the New York chapter,” said Giaccio. “Our industry brings people together to share ideas that can move our world forward, and I am proud to play a small role in that important process. Our collective work spurs economic activity and job creation nationwide, and the memorable experiences we create lead to new innovations that improve our economy and society. Since working as a carpenter more than 30 years ago, I have been passionate about our work, and none of my success would be possible without the support of my family members, friends, clients and the entire MetroMultimedia team.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Javits" data-entity-type="file" data-entity-uuid="7c8233d2-c62d-4261-a596-d1157ae5134d" height="249" src="/sites/default/files/inline-images/javits-center-new-york-city.jpg" width="454" loading="lazy" /><figcaption><em><strong>The King’s Glove Award will be presented to Giaccio Nov. 7 at the Javits Center in New York City.</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Backstory: </span></span></strong></span></span></span><span><span><span><span><span><span>As a young professional, Giaccio was mentored by his late father, Bruno, Sr., who emigrated from Italy to The Bronx when he was 17 years old and served as a long-time industry leader — first as a union decorator, then as vice president of sales for one of the country’s largest general services contractors. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Today at MetroMultimedia, based in Paramus, NJ, Giaccio leads more than 250 technical professionals as they produce hundreds of events nationwide. Giaccio and his team customize state-of-the-art audio-visual operations for a variety of events — large and small. With an inventory of advanced equipment in major cities nationwide, MetroMultimedia plays a role in producing some of the nation’s largest, most complex live events and has supported a variety of industry-focused efforts, including NYC Tourism and Conventions’ 2024 Annual Meeting in New York City. (Pic requested)</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Nominations: </span></span></strong></span></span></span><span><span><span><span><span><span>The nomination process requires a written statement about the nominated individual that addresses how they exemplify the following criteria:</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Played a leadership role in the development of the exposition industry in the New York area</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Played an educational role in the development of people in the exposition industry in the New York area</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Instituted new programs in their company or organization that improved the effectiveness and professionalism of their event or business practices and the trade show industry</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Established ideas and values in their company or organization that are the highest standard and compatible with those of the New York Area Chapter.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Past NYIAEE King’s Glove Award Winners (including year of award):</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>William E. Little, Sr., 1987</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>James C. Torres, 1987</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Charles Gillett, 1988</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Saul Poliak, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Beth Thalheim, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jay R. Thalheim, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Charles Snitow, 1990</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Ralph J. Ianuzzi, Sr., 1992</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Alan B. Larkin, 1993</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jerry C. Schaefer, 1995</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Robert E. Boyle, 1997</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jeff Little, 1999</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Peter W. Nathan, CEM, 1999</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Richard K. Swandby, 2003</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Elyse N. Kroll, 2004</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Cristyne L. Nicholas, 2004</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Michael R. Bloomberg, 2005</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Vincent Polito, 2006</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jack Withiam, Jr., 2006</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jack M. Buttine, 2007</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Alan E. Steel, 2014</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Barbara Lampen, 2016</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Michael Ruberry, 2022</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>About IAEE:</span></span></strong></span></span></span><span><span><span><span><span><span> Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers,</span></span></span></span></span></span><a href="http://www.iaee.com" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>IAEE</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> represents more than 9,000 individuals in more than 50 countries who conduct and support exhibitions around the world. More than 50 percent of IAEE's members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122986&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="QoSXH2cLqJ-_49X2Uoztj1tmiVnN0JoQbj9QGQhJYDM"></drupal-render-placeholder> </section> </div> </div> Thu, 13 Jun 2024 13:28:53 +0000 lpsavas@tsnn.com 1122986 at https://www.tsnn.com Post-Show Recap: AXPONA 2024 Immerses Audiophiles in Largest Show Yet https://www.tsnn.com/news/postshow-recap-axpona-2024-immerses-audiophiles-largest-show-yet <div data-history-node-id="1122926" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Post-Show Recap: AXPONA 2024 Immerses Audiophiles in Largest Show Yet </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 12, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/AXPONA%202024.jpg?itok=NoLNRfRZ" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Touted as the largest annual gathering for high-performance audio enthusiasts, music lovers, audio dealers, manufacturers and distributors in North America, AXPONA offers three jam-packed days of immersive, high-fidelity listening experiences, high-end audio equipment and technology, seminars, live music, and the very latest consumer audio products in the industry.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Who, When &amp; Where:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="http://www.axpona.com/" rel="nofollow"><span><span><span><span><span><u><span><span>AXPONA</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (Audio Expo North America), April 12-14, 2024,</span></span></span></span></span></span><a href="https://www.marriott.com/en-us/hotels/chirs-renaissance-schaumburg-convention-center-hotel/overview/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Renaissance Schaumburg Hotel</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.schaumburgconventioncenter.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> in Schaumburg, Ill.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Show Size:</span></span></strong></span></span></span><span><span><span><span><span><span> 10,391 attendees from 42 states and 31 countries, 600 exhibitors (global manufacturers, retailers, distributors, and brands) from more than 50 countries across 11,360 square feet – a 14% increase compared to 2023 and its biggest show yet.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="e3560473-968d-4127-a285-a1e6c654eda7" height="293" src="/sites/default/files/inline-images/Axpona%202024_3_0.jpg" width="482" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Looking Back:</span></span></strong></span></span></span><span><span><span><span><span><span> In 2023, the show drew 9,115 attendees and 525 exhibitors spanning 9,750 square feet — a 20% increase compared to 2022. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Best features:</span></span></strong></span></span></span><span><span><span><span><span><span> Along with myriad exhibits, educational seminars with industry experts and demonstrations, the event is known for its dedicated high-fidelity listening rooms (located in ballrooms and converted hotel guest rooms on 12 floors) that allow attendees to experience the latest and greatest in high-end consumer audio products. This year, the event featured 202 rooms, up from 200 in 2023. Additionally, the bustling Ear Gear Experience encompassed everything needed for personal audio, from headphones and electronics to accessories and cables, which the Record Fair showcased a vast array of turntables, cables, accessories, racks, stands, tonearms, cartridges, and new and vintage Vinyl.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Beyond the show floor:</span></span></strong></span></span></span><span><span><span><span><span><span> Nightly live concerts at AXPONA are always a big hit with attendees. On Friday night, AXPONA welcomed Bobby Broom to a packed and energetic crowd, and Saturday night’s concert featured singing and songwriting duo The Secret Sisters performing for a full house.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="19e0641d-ce1f-433f-ae4b-7fb25014daf2" height="292" src="/sites/default/files/inline-images/Axpona2024_Day1_Concert--69.jpg" width="480" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What they are saying:</span></span></strong></span></span></span><span><span><span><span><span><span> “The audience growth we experienced at AXPONA 2024 was driven by thousands of first-time visitors to the show, many traveling great distances to attend. We recognize the importance of building awareness of this hobby and industry to music lovers of all ages and backgrounds, so this year we worked on multiple programs to support this mission,” said Liz Smith, event director of AXPONA, which is owned by</span></span></span></span></span></span><a href="https://www.jdevents.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>JD Events</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. “This year our Gen Z pass doubled. It was exciting to see so many attendees ages 15-26 discovering the world of high-performance audio.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Looking ahead:</span></span></strong></span></span></span><span><span><span><span><span><span> AXPONA will return to the Renaissance Schaumburg April 11-13, 2025.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In an exclusive interview, we had a chance to sit down with Smith to get an inside look into the history and growth of AXPONA as it evolves into a hybrid B2C/B2B event.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>When and why did JD Events launch AXPONA, and what’s its mission?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>AXPONA was launched in 2010 in Jacksonville, Fla. At that time, the U.S. high-end audio market was served by several small local shows throughout the U.S. The original owner moved the show to the Chicago area in 2013, and JD Events acquired AXPONA following that 2013 event and produced its first edition in April 2014, driven by JD Events’ vision to build the premier large-scale audio show in North America.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="1f25415f-9ff2-4244-aa90-4e5ff4b3c88f" height="294" src="/sites/default/files/inline-images/Axpona%202024_2.jpg" width="482" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>AXPONA brings together audio enthusiasts, music lovers, manufacturers, dealers, distributors, and audio industry press from over 50 countries who share a passion for high-performance audio products, equipment and gear.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Since you’ve been running the event, how has it grown and developed, and what separates it from the competition?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>AXPONA has experienced exponential growth since 2014. Attendance, exhibitors, and revenues have more than quadrupled over these ten years despite not holding shows in 2020 and 2021 due to the pandemic. In 2014, there were three or four larger and longer-running shows in the U.S. Fast forward to 2024, AXPONA is now the undisputed largest and most attended audio show in North America, having become the critical event for the audio industry to launch products, interact with consumers and media, and engage in B2B networking. We have worked hard to grow and diversify the audience, attract more women and a much younger demographic, as well as to make AXPONA the global meeting place for industry trade professionals.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What kinds of strategies has your team used to cultivate AXPONA’s attendance and exhibitor participation?</span></span></strong></span></span></span></h4> <p><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="ffbea100-ba1d-48fb-8cf2-2192095109ee" height="296" src="/sites/default/files/inline-images/Axpona%202024_panel.jpg" width="486" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Since we started producing this event, one of the main goals was to attract new people to this hobby and raise awareness of high-performance audio among the general public. We allocate most of our marketing budget towards reaching out to music lovers and bringing new customers to our exhibitors. As a small and nimble team, we can test and adjust marketing programs every year, such as our university outreach, poster campaigns, and partnering with influencers. Each year, exhibitors and the media observe a more diverse audience, with an increased number of women, families, and music fans in their 20s and 30s attending the event. In addition, we facilitate networking events and create areas for trade professionals to do business and meet new partners. AXPONA has evolved from what was once a pure enthusiast consumer event into what is now a unique and thriving consumer/trade hybrid event model.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Can you elaborate on what you mean by a hybrid event model?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>At the show, dealers, distributors, and manufacturers take advantage of AXPONA as an opportunity to meet with partners, make new business connections, launch products, and meet with the press. We offer a trade pass so members of the industry can be identified by a trade badge with their name and company, and the pass grants access to our “Audio Industry Welcome Mixer.” We also give an allotment of free trade passes to our exhibitors so they can invite their partners to come to the show for free.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="4a62dfbf-1f7a-47a5-8495-964d58b1d88a" height="293" src="/sites/default/files/inline-images/AXPONA_4.jpg" width="481" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>How do you keep the event fresh and engaging for buyers and sellers?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We organize two live evening concerts every year and invite special industry expert guests for our seminar programming. In 2024, we had custom “audio enthusiast” badge ribbons that were loved by our attendees and exhibitors, such as “analog lover,” “I heart hi-fi,” and “crate digger.” We are fortunate that the show focuses on experiencing high-fidelity systems in our exhibitor's listening rooms, so we always aim to highlight product debuts and the exciting sound experiences that our exhibitors create in their rooms.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Do you have any new and exciting plans for next year’s AXPONA that you can share?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We’re still in the early stages of planning for 2025, however, plans include expanding our Ear Gear Experience (headphone exhibits) to be bigger than ever, a larger Record Fair, and a feature area for DIY Audio.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122926&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="91uOE9c9FMaFTkqqN5ktqi33A1WnjhfhgsAhs54s6g8"></drupal-render-placeholder> </section> </div> </div> Wed, 12 Jun 2024 14:06:55 +0000 lpsavas@tsnn.com 1122926 at https://www.tsnn.com 5 Post-Show Strategies for Event Marketers https://www.tsnn.com/experts-opinions/5-postshow-strategies-event-marketers <div data-history-node-id="1122921" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> 5 Post-Show Strategies for Event Marketers </h2> </div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 12, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"> <article data-history-node-id="971521" role="article" about="/blog-author-node/tamar-beck" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/blog-author-node/tamar-beck" rel="bookmark"> <span>Tamar Beck</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/blogs_page/public/Tamar%2BPhoto%2Boffice.jpg.webp?itok=5ipq0P9N" width="250" height="210" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Tamar Beck is a 15-year veteran of Reed Exhibitions. She is currently CEO of <a href="https://gleanin.com/" rel="nofollow">Gleanin</a>, an attendee acquisition software platform. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>Do you have a post-event strategy?</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Here are my top five ideas to include in your post-event plan:</span></span></span></span></span></span></span></p> <ol><li> <h4><span><span><span><span><strong><span><span>Build deeper connections and reward loyalty</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.</span></span></span></span></span></span></span></p> <ol start="2"><li> <h4><span><span><span><span><strong><span><span>Gather valuable feedback</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Your attendees are your most important critics. Use post-event surveys and polls to collect feedback that will help you improve future events. Attendees will appreciate having their voices heard and seeing improvements based on their input.</span></span></span></span></span></span></span></p> <ol start="3"><li> <h4><span><span><span><span><strong><span><span>Extend the life of your event content</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Repurpose presentations, panel discussions and Q&amp;As into blog posts, webinars and social media snippets. Share event highlights and recaps, including those created by attendees. Distributing high-value content after the event will keep your audience engaged, attract new prospects and provide lasting value to attendees.</span></span></span></span></span></span></span></p> <ol start="4"><li> <h4><span><span><span><span><strong><span><span>Organize micro-events and webinars</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Keep the momentum going by hosting smaller, targeted events that dive deeper into specific topics or present exclusive content from your main event. As a result, attendees will benefit from additional learning opportunities and networking.</span></span></span></span></span></span></span></p> <ol start="5"><li> <h4><span><span><span><span><strong><span><span>Foster brand advocacy and build a sense of belonging</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Engage with your audience long-term by providing opportunities to become brand ambassadors or participate in user groups; reward engagement with exclusive perks or recognition. Empower attendees to actively shape your events and make it easy for them to bring in their peers through word-of-mouth marketing.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>By weaving these activities into your post-event plan, you can extend the event's value, create brand advocates, monetize attendees and sponsors, and build a pipeline for the next event.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Don't let the conversation end when the curtains close.</span></span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122921&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="FNB7XXVyySEVN-2lY-vErd1aKjKh4bAywIkrfi8JPlQ"></drupal-render-placeholder> </section> </div> </div> Wed, 12 Jun 2024 13:28:18 +0000 lpsavas@tsnn.com 1122921 at https://www.tsnn.com Tech News: Interprefy, Shepard, StreamAlive and More Launch New Solutions, Merge Digital Capabilities https://www.tsnn.com/news/tech-news-interprefy-shepard-streamalive-and-more-launch-new-solutions-merge-digital <div data-history-node-id="1122856" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Tech News: Interprefy, Shepard, StreamAlive and More Launch New Solutions, Merge Digital Capabilities </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 11, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--5"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/%20technology_3.jpg?itok=87mLVasS" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>With summer right around the corner, event technology companies in the U.S. and abroad are forming partnerships and releasing new and updated solutions ­– some with the help of AI – to enhance event experiences for attendees, exhibitors and show organizers alike.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Inteprefy Launches AI-Powered Live Translation Solution</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>In its quest to break down language barriers between international meetings attendees, multilingual meeting technology and services provider </span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/vxo4CzpBnGHmmEVJPtMJYMR?domain=interprefy.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Interprefy</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> unveiled</span></span></span></span></span></span><a href="https://www.interprefy.com/solutions/access-modes/interprefy-now" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Interprefy Now</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a new mobile application that harnesses the power of AI to provide instant live translation in audio and text captions for small-to medium-sized face-to-face meetings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Using just a smartphone without any pre-planning or technical setup of specialist equipment, meeting attendees can join multilingual conversations and listen and speak in their preferred language, by simply using their mobile microphone, earpiece or headset while real-time captions are displayed on their phone screens.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Interprefy" data-entity-type="file" data-entity-uuid="3313bec7-10eb-4490-b51e-e8264aeb5056" height="343" src="/sites/default/files/inline-images/Interprefy%20Now_0.png" width="508" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Interprefy Now is powered by</span></span></span></span></span></span><a href="https://www.interprefy.com/solutions/event-ai-speech-translator" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Interprefy AI</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a first-of-its-kind advanced automated live speech translation solution for meetings and events that Interprefy launched in April 2023, according to Interprefy officials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Interprefy AI can provide language access where the support from professional interpreters is considered impractical or unaffordable,” explained Oddmund Braaten, CEO of Interprefy. “Simultaneous interpretation is still a premium service, but Interprefy AI can help make language access available for a wide range of organizations and events with smaller budgets.”  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Braaten added that since its initial launch, Interprefy AI has been used in thousands of meetings and events by global organizations of all shapes, sizes and sectors, including finance, legal, pharma and NGOs, to cost-effectively bridge language gaps in a range of events. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The solution is now available in 80 language combinations and can be used for in-person audiences and on major online meeting platforms such as Microsoft Teams, Zoom and ON24. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Watch a demonstration video of Interprefy Now</span></span></span></span></span></span><a href="https://6564114.fs1.hubspotusercontent-na1.net/hubfs/6564114/Interprefy%20Now/Interprefy%20Now-1.mp4" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Shepard Enhances Its Solutions Network with Snöball</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Nationwide event production company</span></span></span></span></span></span><a href="https://shepardes.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Shepard</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> announced a collaboration with event marketing and audience growth solution</span></span></span></span></span></span><a href="https://snoball.events/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Snöball</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> to amplify the reach of its event marketing clients. By integrating Snöball into its Solutions Network, Shepard’s extensive suite of event services, the company aims to help its clients grow their event audiences.</span></span></span></span></span></span></p> <p><img alt="Snoball" data-entity-type="file" data-entity-uuid="b5203fcb-5f3d-40f3-8708-fa39fd86a101" height="503" src="/sites/default/files/inline-images/snobaord.png" width="507" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Using social media to extend event reach engagement and attendance growth, Snöball enables event organizers to create customized content for social media platforms, such as graphics, videos and messages. Event participants — including attendees, speakers, exhibitors and sponsors — are then encouraged to share this content with their social networks to generate excitement, increase awareness and attract more attendees.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The platform also provides analytics to track social media campaign performance, allowing organizers to assess the effectiveness of their marketing efforts, as well as refine and optimize their strategies for future events.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We are very excited about our new relationship with Snöball,” said Cory Smith, Shepard vice president of strategic services. “By integrating Snöball into our Solutions Network, we aim to bolster attendance growth — a crucial need for many of our clients and one of the key capabilities Snöball brings to the table.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He added, “This integration will not only facilitate the creation of user-generated content but also extend impact beyond the event, enhance attendee engagement and elevate brand awareness.”</span></span></span></span></span></span></p> <h4> </h4> <h4><span><span><span><strong><span><span>StreamAlive Unveils GenAI Capabilities</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>Live audience engagement platform</span></span></span></span></span></span><a href="https://www.streamalive.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>StreamAlive</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> has added GenAI capabilities to its platform to help live streamers and presenters enrich their sessions by better understanding and connecting with their audiences. Focused on better listening and audience engagement, the AI-based audience engagement platform provides users with creative, thought-provoking and relevant questions to boost active participation for online, in-person and hybrid events across a variety of audiences.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="StreamAlive" data-entity-type="file" data-entity-uuid="9ed916e9-30d7-4297-9b2f-35b95b9c5ca1" height="252" src="/sites/default/files/inline-images/StreamAlive%20-%20Interactive%20Presentation%20Generator%20-%202_0.png" width="513" loading="lazy" /><figcaption><em><strong>After entering the topic of a live session, StreamAlive's AI generates questions to ask your audience and pairs them with relevant audience interactions (polls, word clouds, spinner wheels, etc.).</strong></em></figcaption></figure><p><span><span><span><span><span><span>Presenters and creators simply input their presentation topic and audience type into the platform, and the AI generates and recommends a list of polls and open-ended questions that can be used as prompts and conversation-starters to elicit audience responses and participation. Audience interactions are then captured and visualized in StreamAlive’s existing suite of visual interactions, such as Wonder Words and Talking Tiles.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While GenAI can help presenters and live streamers generate slide decks and content for their presentations, what’s been missing is GenAI content that helps presenters better understand and connect with their audiences on a personal level, according to Lux Narayan, CEO of StreamAlive.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Today, there are all kinds of GenAI-powered presentation makers that people can use to instantly build or enhance decks, including the images and text needed to speak to their audience,” Narayan said. “While these tools are great, we decided to flip the script and enable presenters to use GenAI to listen to others by tackling one of the most challenging parts of creating a presentation – ideating relevant and interesting questions to ask your audience, and then visually acknowledging their responses.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>StreamAlive works seamlessly with popular presentation and streaming platforms, including YouTube Live, Twitch, Zoom, Google Meet and Microsoft Teams.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>eShow and Popshap Forge Partnership to Optimize Event Management</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Interactive touchscreen solutions provider</span></span></span></span></span></span><a href="https://popshap.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Popshap</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> teamed up with event management software leader</span></span></span></span></span></span><a href="https://goeshow.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>eShow</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> to enhance event experiences by seamlessly integrating eShow’s event management solutions with Popshap’s onsite interfaces.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span> <img alt="Popshap" data-entity-type="file" data-entity-uuid="e02242fe-af8c-4837-a360-b75d1ebfa506" height="317" src="/sites/default/files/inline-images/registration%20kiosks%20popshap%20x%20eshow.png" width="520" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Through this merge, show organizers now have access to premium digital hardware, such as express registration kiosks, comprehensive wayfinding systems, dynamic session schedules, speaker information displays, digital sponsorships and immersive video wall integrations alongside a robust suite of event management solutions to help deliver more engaging event experiences that maximize ROI for all participants, according to eShow and Popshap officials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This partnership with Popshap marks a significant step towards the future of event technology, enabling seamless integration of our products into onsite interfaces,” said Raju Patel, CEO and founder of eShow. “It reflects our commitment to advancing solutions that enhance registrant engagement without adding any extra workload for our clients.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Popshap CEO Eitan Magid also expressed excitement about the partnership and its potential to transform event experiences for all participants.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Through this partnership with eShow we’re excited to embark on a journey dedicated to enhancing the event experience for both exhibitors and attendees alike,” Magid said. “By amplifying technology resources and options, we aim to elevate ROI for all involved, fostering enhanced engagement and lead generation opportunities. Together, we’re revolutionizing the show experience, empowering participants with the tools they need to succeed.”</span></span></span></span></span></span></p> <p><em><strong>Have some event technology news to share? Reach out to lisa.savas@informa.com and danica.tormohlen@informa.com.</strong></em></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122856&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="1pLFFHaGX5aeCEJGBHFxVZrCOVbvLcyT_K8X8gaeFUI"></drupal-render-placeholder> </section> </div> </div> Tue, 11 Jun 2024 13:04:43 +0000 lpsavas@tsnn.com 1122856 at https://www.tsnn.com Taste Trends: Aramark Executive Chef Justin Key Talks Fresh Fare for Summer Meetings https://www.tsnn.com/news/taste-trends-aramark-executive-chef-justin-key-talks-fresh-fare-summer-meetings <div data-history-node-id="1122631" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Taste Trends: Aramark Executive Chef Justin Key Talks Fresh Fare for Summer Meetings </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 7, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--6"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Justin%20Key%202.jpg.webp?itok=8F5DaXT2 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Justin%20Key%202.jpg.webp?itok=8F5DaXT2 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Justin%20Key%202.jpg.webp?itok=8F5DaXT2 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Justin%20Key%202.jpg?itok=0t9ytDKY" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Even when he’s not at work creating delicious fare for hotel guests and event groups at the</span></span></span></span></span></span><a href="https://www.bolgercenter.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>William F. Bolger Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> conference hotel in Potomac, MD, Chef Justin Key is still thinking about food.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“My oldest friends and my brother are all professional chefs, which makes for some interesting ‘shop talk’ even on days off,” Key said. “We often bounce ideas off each other and get together to play around with food. I enjoy cooking for large family events and find many food inspirations from those gatherings.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>A food and beverage (F&amp;B) industry lifer, the Maryland native has been working in professional kitchens since he was 16, when he quickly discovered his natural aptitude for the culinary arts and forwent plans for art school to attend the Le Cordon Bleu Institute of Culinary Arts in Pittsburgh.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span> <img alt="Taste Trends" data-entity-type="file" data-entity-uuid="4facad6e-9d19-47ad-aa21-fccdc7ea484a" height="303" src="/sites/default/files/inline-images/Justin%20Key%20headshot.jpg" width="337" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>More than two decades later, Key is a seasoned culinary professional who has worked in myriad facets of the food service industry, pursuing his ambitions working for many different chefs and service models in a range of professional kitchens in Colorado and Maryland, including at J.W. Marriott, Ritz Carlton and Hilton. But once he discovered convention and conference center hotels were the perfect fit for his creative personality and joined </span></span></span></span></span></span><a href="https://www.aramark.com/home" rel="nofollow"><span><span><span><span><span><u><span><span>Aramark</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> five years ago as an executive chef, he never looked back.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This sector of the industry provides me with the resources and ability to create new and unique guest experiences within the same facility on a daily basis,” Key said. “For a chef, this provides the best avenue to stay creative and inspired without having to move from business to business while also allowing you to improve on each experience. The resources and versatility to ‘wow’ the guest is unmatched in any other avenue of hospitality.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Key will certainly be creating more wow factor for meetings and event guests this summer, when more and more event planners will be asking for refreshing, warm weather-friendly menu options in and outdoors to delight attendees at their meetings and events.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>We had a chance to sit down with this dedicated culinary professional to learn how planners can work with their venue’s food and beverage team to create memorable summertime meetings and events with delicious food and creative presentations, without breaking the bank.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>With summer almost here and more event planners potentially looking into taking their receptions and banquets outside, what are some top trends you’re seeing for warm weather appetizers, entrees, desserts and beverages? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>As a chef, summer is the best for exploring local markets for fresh ingredients. A tried-and-true stance for success is to pair the vibrancy of summer and local foods to create an event unique to where you are. When guests are traveling to your facility from many different regions, it’s wonderful to show them what makes your area unique by featuring locally crafted items, sourced ingredients and techniques that showcase your area’s best.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>That being said, it’s important to not overlook the impact of incorporating customizable beverages and desserts into this strategy. This is another not so new but strong trend that just keeps gaining traction in the way guests optimize their experience. Customizable mocktails and desserts give the ability to continue local fresh themes with an interactive element that drives engagement. One of my favorites here at Bolger is a rolled ice cream station where we can pair a variety of on-theme ingredients and accompaniments with an interactive chef demo that engages our guests.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>For more budget-conscious event groups, what are some more cost-effective F&amp;B choices that are still on-trend and pleasing to the palate?</span></span></strong></span></span></span></h4> <p><img alt="Taste Trends" data-entity-type="file" data-entity-uuid="c1a91574-0e0b-4fad-b454-bdff675a66ed" height="449" src="/sites/default/files/inline-images/Flatbreads.jpg" width="336" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Focus on high-impact features [by analyzing] what your goal is for your event and minimize items that do not provide high guest impact. Guests will always remember quality and memorable features over the number of offerings. Keep selections simple and utilize financial resources to maximize the quality of what you choose to offer. Customized stations wow guests more than plated dinners while also being more budget friendly. This is where a consultation and open conversation with your host facility will be critical, [and] having transparency around the event budget allows the planning team to tailor the experience just for you.  </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Are there any special considerations that event planners should keep in mind when arranging meals and drinks to be served outside rather than in an indoor reception or banquet setting?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>The first thing on anyone’s mind would be a rain plan. With the beauty of outdoor spaces comes the variable of weather, so plan to have alternative locations to accommodate. Tents and other items can get pricey, so understanding that will help in planning. As far as food experience goes, keep in mind the types of food that lend themselves well to being consumed outdoors on warm days. Lighter, fresher foods are better than heavier dishes as well as smaller bites vs. larger fill-you-up meals. Do not overlook hydration and working in custom beverage stations, like infused waters or mocktails, which are good, high-impact features.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>How can event planners work with their host venue’s F&amp;B team to take their outdoor banquets and receptions to the next level?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>This is another area where open dialogue and consultations could be critical. Share as much about the theme, strategy and goals of the event with the host, as this will help them get creative for you and bring more thoughtful detail to the execution. Sometimes just having an open mind to the suggestions from the host team could make all the difference.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>For example, here at Bolger, we have a dozen outdoor location options on the property that all offer different accolades, however, one of them is my F&amp;B team’s favorite. This location has wood-burning pizza ovens that can help create high-impact guest experiences ranging from a wood-fired churrasco steak-house-themed station to the classic charcuterie with custom wood-fired flatbreads. One technique I have utilized over the years to help the client envision their event in our space is to create visual boards for them based on successfully executed events, which help bring actual reference to the planning process.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122631&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="nXbqvQOA6nL-kiqC9qbvBUdzePtBStHPZ2BeAyN17pE"></drupal-render-placeholder> </section> </div> </div> Fri, 07 Jun 2024 13:18:42 +0000 lpsavas@tsnn.com 1122631 at https://www.tsnn.com Six Industry Leaders Forge Dynamic Venture to Ignite Next-Gen Events https://www.tsnn.com/news/six-industry-leaders-forge-dynamic-venture-ignite-nextgen-events <div data-history-node-id="1122546" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Six Industry Leaders Forge Dynamic Venture to Ignite Next-Gen Events </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 6, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--7"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/EVG_Members.png.webp?itok=O8zzptoD 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/EVG_Members.png.webp?itok=O8zzptoD 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/EVG_Members.png.webp?itok=O8zzptoD 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/EVG_Members.png?itok=XgHNgo7X" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>A group of six event industry leaders focused on nurturing innovative event ideas into flourishing businesses formed a consortium dedicated to shaping the future of the events industry. Offering expert mentorship, a collaborative community and strategic funding,</span></span></span></span></span></span><a href="https://www.eventsventuregroup.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Events Venture Group</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EVG) is a nonprofit consortium designed to help next-generation event entrepreneurs launch and grow their events into successful enterprises.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Our mission is to support the next generation of event entrepreneurs who redefine the event industry landscape,” said EVG Co-Chair Greg Topalian, founder of On Deck Ventures and chairman of Clarion Events North America.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Launched May 17, the new group is the brainchild of the consortium’s founders who recognized a gap in the market: the absence of an early-stage venture capital or an investment membership group dedicated to the events industry.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The group aims to fuel the success of early-stage event ventures across all event categories and types by providing unparalleled access to a network of seasoned event industry leaders offering professional advice, connections and resources, according to EVG officials.</span></span></span></span></span></span></p> <p><strong>Revolutionizing the Events Landscape</strong></p> <p><span><span><span><span><span><span>The new group serves a dual purpose. For entrepreneurs, EVG not only provides access to its seasoned board members, but also financial capital, insights and access across all aspects needed for early-stage event success, including sales, operations, marketing, administration, content and industry connections.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Monique Ruff-Bell" data-entity-type="file" data-entity-uuid="a5e2a821-fe31-4e2a-94ab-1223da865058" height="369" src="/sites/default/files/inline-images/Monique%20Quote_0.png" width="369" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>For investors, EVG membership offers a unique opportunity to learn about and enter into high-potential industry opportunities. Investors are encouraged to attend meetings, conduct due diligence and provide support to the entrepreneurs in exchange for access to a network of sourced investment opportunities and like-minded investors.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We’re committed to igniting innovation, propelling growth and championing even greater success within the events industry ecosystem,” said EVG Co-Chair Monique Ruff-Bell, chief program and strategy officer for TED. “The diverse expertise of the EVG board of directors and members of the group enables us to provide unparalleled insights, guidance and support to event entrepreneurs helping them to navigate the industry landscape adeptly, overcoming common obstacles and accelerating their path to success.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Along with Topalain and Ruff-Bell, the consortium’s board of directors is comprised of seasoned event professionals with extensive experience building successful event-related companies, including:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>Marco Giberti, founder and CEO of Vesuvio Ventures</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Jonathan Weiner, founder and chairman and CEO of HLTH</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Joe Popolo, founder and CEO of Charles &amp; Potomac Capital LLC</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Jay Weintraub, CEO and founder of Connectiv Holdings</span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>TSNN had a chance to dig a little deeper with Giberti into the nuts and bolts of how EVG works. Here’s what he had to say in our exclusive interview:</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Whose idea was it to launch EVG and why now?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Some of the founding board members have been discussing this concept for some time and have co-invested together in the past. There are many ways for startups to raise money in different industries, but having access to mentorship and funding in the events industry continues to be very challenging. We want to solve this problem and support the next generation of event founders and entrepreneurs, and we think that the members of Events Venture Group will provide these founders with a unique opportunity to grow their businesses by leveraging decades of experience in the events industry from all EVG members. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What would the typical journey of an entrepreneur looking to have their new event project supported by the EVG collective look like? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We are not reinventing the wheel. We follow classic processes leading angel and early venture capital groups use. Founders and entrepreneurs can apply through our</span></span></span></span></span></span><a href="http://eventsventuregroup.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>website</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, and we will connect with them if we see a good potential fit for our investment thesis. If that is the case, our managing director will share additional information needed from EVG to analyze the details of the potential deal. If the deal is preselected, the founders will present to all EVG members via Zoom meeting and have an open conversation and Q&amp;A session with them. After this meeting, EVG members will decide whether to invest in the deal. All investments will be made via single-purpose vehicles, which are LLCs explicitly created for investment opportunities and simplify the process for founders and investors. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What kinds of criteria would determine whether EVG would be interested in working with a prospective opportunity?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We want to support great founders and entrepreneurs, and they are the most critical investment criteria. Great founders will create great event opportunities and will have the ability to understand their industries and build a successful venture. Of course, we will analyze the total addressable market size, competitive landscape, unique selling proposition for the event and other critical information that any early-stage investor will require before deciding to support a startup. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Aspiring entrepreneurs and investors are invited to apply for funding and membership. Learn more</span></span></span></span></span></span><a href="https://www.eventsventuregroup.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><strong><em><span>Lead photo: (top row, left to right) Jonathan Weiner, Marco Giberti and Greg Topalian (bottom row) Joe Popolo, Monique Ruff-Bell and Jay Weintraub.</span></em></strong></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122546&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="EOwPyuMMLFCWj4WUifoFdXBHW3FbEhdaIQgfiUMdnjU"></drupal-render-placeholder> </section> </div> </div> Thu, 06 Jun 2024 13:28:49 +0000 lpsavas@tsnn.com 1122546 at https://www.tsnn.com Three Industry Associations Set New Sustainability Standards for Trade Show Exhibits https://www.tsnn.com/news/three-industry-associations-set-new-sustainability-standards-trade-show-exhibits <div data-history-node-id="1122541" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Three Industry Associations Set New Sustainability Standards for Trade Show Exhibits </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 10, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--8"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/sustainable%20construction.jpg.webp?itok=5BOz279q 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/sustainable%20construction.jpg.webp?itok=5BOz279q 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/sustainable%20construction.jpg.webp?itok=5BOz279q 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/sustainable%20construction.jpg?itok=h8WeVy_K" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>With the global business events and trade show industry facing increasing pressure to move in a more sustainable direction, the</span></span></span></span></span></span><a href="https://www.edpa.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Experiential Design and Producers Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EDPA), the</span></span></span></span></span></span><a href="https://www.esca.org/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Exhibition Services &amp; Contractors Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (ESCA) and the</span></span></span></span></span></span><a href="https://eventscouncil.org/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Events Industry Council</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EIC) have teamed up to offer clear and actionable guidance to help exhibiting companies and exhibit builders reduce their environmental impacts and promote responsible practices.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Released on May 16, the</span></span></span></span></span></span><a href="https://online.flippingbook.com/view/829648536/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>EDPA, ESCA, and EIC Sustainability Guidance for Exhibition Stand Construction</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> is designed to offer practical suggestions and best practices that companies can implement to enhance their sustainable operations.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Dasher Lowe, EDPA" data-entity-type="file" data-entity-uuid="de6a0a4c-a8ef-4abe-8b53-adfe8f9ffcca" height="164" src="/sites/default/files/inline-images/Dasher%20Lowe_EDPA_0.jpg" width="123" loading="lazy" /><figcaption><em><strong>Dasher Lowe, EDPA</strong></em></figcaption></figure><p><span><span><span><span><span><span>Tailored to meet the unique needs and challenges faced by the various industry verticals served by the associations’ members, the guide covers various facets of event planning and execution, including waste reduction, energy conservation, responsible sourcing and community engagement, and aligns with the</span></span></span></span></span></span><a href="https://insights.eventscouncil.org/Sustainability/Sustainability-Events-Standards" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>EIC Sustainable Event Standards</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Amidst the evolution of event experiences, we must prioritize sustainability at every stage of planning and execution,” explained Dasher Lowe, EDPA executive director. “Our partnership with ESCA and EIC represents a crucial step in driving this transformation, setting new benchmarks and inspiring our industry peers to embrace sustainability wholeheartedly. The guidance aims to minimize environmental footprints and foster a culture of awareness and responsibility among event professionals.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The guidance will also be added as a supporting resource for EIC’s Sustainable Event Standards, which are a collection of eight specific standards that assess events and industry suppliers on a wide range of sustainability criteria in support of environmental and social responsibility. Through these standards, organizations can receive third-party audited certification.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Julie Kagy, ESCA" data-entity-type="file" data-entity-uuid="a4a044bd-e49d-450a-9d15-106fb2f85a31" height="169" src="/sites/default/files/inline-images/Julie%20Kagy_ESCA_1.jpg" width="123" loading="lazy" /><figcaption><em><strong>Julie Kagy, ESCA</strong></em></figcaption></figure><p><span><span><span><span><span><span>According to EDPA, ESCA and EIC officials, members, industry partners and stakeholders are invited to review the guidance, envision practical implementation and offer feedback to help the guidance continually evolve and adapt to the ever-changing business event landscape. The three organizations also anticipate their members will embrace and champion the sustainability guidance and help pave the way for a more environmentally conscious future.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“At ESCA, we’re passionately driving forward the sustainability movement, particularly from the contractor and service provider side of the industry,” said Julie Kagy, ESCA director of operations. “We understand the critical role we play and are dedicated to fostering a deeper commitment to environmental responsibility among our members.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She continued, “There is significant momentum among our members (and the industry at large), who are increasingly committed to sustainable practices. This is fueled by a shared understanding of the environmental impacts we face together. The guide encourages everyone to begin their sustainability journey, no matter where they stand. It’s about taking that first step, engaging in open dialogues, and building an inclusive environment where we can all learn from each other’s experiences. I’m excited about the conversations this guide will inspire and the positive changes it will catalyze.”</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Glenn Hansen, Reduce 2" data-entity-type="file" data-entity-uuid="464e36cb-d484-401c-a2a7-3fb7ebe6ee2b" height="157" src="/sites/default/files/inline-images/Glenn%20Hansen_1.jpg" width="129" loading="lazy" /><figcaption><em><strong>Glenn Hansen, Reduce 2</strong></em></figcaption></figure><p><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><span>Serving as the technical writer for the initiative, sustainability assurance services firm Reduce 2 closely collaborated with EDPA, ESCA and EIC in crafting the guidance</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“As a technical writer, our team is committed to leveraging expertise and insights to ensure this guidance reflects the highest standards in sustainability practices,” said Glenn Hansen, CEO of Reduce 2. “We believe that by providing clear, actionable guidance, we can empower industry members to create impactful, environmentally conscious events that resonate with audiences while minimizing the collective footprint on the planet.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>According to Amy Calvert, EIC president and CEO, the new guidance not only represents an important milestone in the event industry’s journey toward environmental responsibility, but also in the ongoing commitment of all three organizations to drive positive change within the events industry.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Amy Calvert, EIC" data-entity-type="file" data-entity-uuid="284604e4-338e-4af6-bd38-a8626b07392a" height="166" src="/sites/default/files/inline-images/Amy%20Calvert_EIC.jpeg" width="129" loading="lazy" /><figcaption><em><strong>Amy Calvert, EIC</strong></em></figcaption></figure><p><span><span><span><span><span><span>“[The guide provides] nuanced and informed solutions in this key aspect of our practice,” Calvert said. “As advocates for the global business events community, EIC is proud to endorse the comprehensive guidance, which will undoubtedly assist our sector in implementing conscientious and eco-conscious experiences for our events and exhibitions.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Access the complimentary EDPA, ESCA, and EIC Sustainability Guidance for Exhibition Stand Construction guide</span></span></span></span></span></span><a href="https://online.flippingbook.com/view/829648536/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p> </p> <p><em><strong>Have some trade show-related sustainability news to share? Reach out to lisa.savas@informa.com.</strong></em></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122541&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="-gzvcQim1Ti6F-824D2Me-OZRYIH_6IziBUNop-5icw"></drupal-render-placeholder> </section> </div> </div> Thu, 06 Jun 2024 13:13:41 +0000 lpsavas@tsnn.com 1122541 at https://www.tsnn.com Flexible F&B Enhances the Attendee Experience https://www.tsnn.com/news/flexible-fb-enhances-attendee-experience <div data-history-node-id="1122481" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Flexible F&amp;B Enhances the Attendee Experience </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 5, 2024</div> <div id="custom-sharethis--9"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/image001.jpg.webp?itok=IZ8gUIW7 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/image001.jpg.webp?itok=IZ8gUIW7 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/image001.jpg.webp?itok=IZ8gUIW7 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/image001.jpg?itok=oDsI5du7" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><em><strong>Sponsored by&nbsp;Nth Degree Events</strong></em></p> <p>As macroeconomic trends push up event costs and reshape event strategies, it should come as no surprise that another event mainstay—food and beverage (F&amp;B)—is seeing a shake-up. Instead of the traditional ritual of bringing programming to a halt for meals at fixed times, a growing number of events are offering flexible F&amp;B, allowing attendees to eat on their own schedule.</p> <p>For corporate event planners, there are real benefits to this trend—from the opportunity to offer more programming, to boosting sponsorship revenue and (perhaps most important of all) increasing attendee happiness. All of which have a positive impact on your budget.</p> <h4><b>Opportunity for more content programming&nbsp;</b></h4> <p>With the explosion of remote and hybrid work, much of the world has grown accustomed to more flexible schedules, including around mealtimes. Instead of stopping for lunch on an employer’s timetable, remote workers are eating what they want when they want it. This trend is changing event goers’ expectations around F&amp;B. Instead of a large buffet or set meals at set times, attendees want the flexibility to eat on their own schedule so they can fit in food around conference activities.</p> <p>For event planners, offering food anytime, anywhere creates an opportunity to extend programming throughout the day and potentially save costs on large meal planning. This in turn frees up budget to add learning tracks or speaker sessions, offer a networking lounge, or even bring in health and wellness elements such as a yoga break.</p> <p>At an&nbsp;<a data-auth="NotApplicable" data-linkindex="0" href="https://url.us.m.mimecastprotect.com/s/Km4gCxkVlDiQPmOAKf8noN1?domain=unleash.outreach.io" rel="noopener noreferrer" target="_blank">Outreach Unleash</a>&nbsp;event in Seattle last fall, instead of fixed meals and mealtimes, attendees could choose from a wide variety of food stations scattered across the venue. A live grill station offered salmon, veggies, and risotto. An ice cream float bar highlighted locally made sodas and ice cream. Combining these stations with grab-and-go snack shacks and all-day espresso carts surprised and delighted attendees. Not only did this allow the audience to eat on their own time, it also enabled Outreach to schedule additional sessions and networking time.</p> <h4><b>Boost revenue with creative sponsorships</b></h4> <p>Also fueling the flexible F&amp;B trend are stubbornly rising food costs. Wholesale prices for food rose an estimated 22.4% between January 2020 and January 2024, according to the government’s&nbsp;<a data-auth="NotApplicable" data-linkindex="1" href="https://url.us.m.mimecastprotect.com/s/auBoCyP6mEtyA6nMEUMee_B?domain=bls.gov/" rel="noopener noreferrer" target="_blank">Producer Price Index</a>&nbsp;for commodity foods. For consumers, this translates to higher costs at restaurants and hotel dining. In the corporate events sphere, rising labor costs and inventory shortages add more budget impact to already high F&amp;B prices. For example, we’ve seen pricing on boxed lunches rise 35% from pre-pandemic (2019) costs. That’s a lot of money for a grab-and-go option that no one is particularly excited about!&nbsp;</p> <p>For event planners, offering food and beverage options throughout the day provides numerous opportunities for creative sponsorships to offset rising costs.&nbsp;The possibilities are endless, from partner-sponsored coffee or acai bowl carts, Boba tea or Korean BBQ grill stations to sponsor-branded napkins and glasses.&nbsp;Offering the right options is all about knowing your audience and your sponsors. And the benefit to event planners who get it right&nbsp;is increased sponsor revenue.</p> <h4><b>Food accessibility and inclusivity makes for happier attendees</b></h4> <p>It’s not just&nbsp;<i>when&nbsp;</i>people want to eat that’s changing, but also&nbsp;<i>what&nbsp;</i>they want to eat. Consumer food needs are becoming more diverse and discerning, which is driving F&amp;B at events to cater to a growing demand for greater diversity of cuisines and styles. This inclusivity also encompasses dietary restrictions and sensitivities to foods containing gluten, dairy, nuts, and so on. In addition, attendees care about food sustainability and, with that, environmentally friendly practices such as compostable packaging and utensils. They definitely do not want to see large amounts of leftover food thrown out.&nbsp;</p> <p>Health-conscious attendees want brain food like salmon, avocado toast, and berries to keep their concentration levels high. On the beverage front, tastes run the gamut from&nbsp;mocktails to wheat grass shots to craft beers. And let’s not forget coffee, which we’ve learned attendees expect to be available all day—and I mean the good stuff, like lattes, cappuccinos, and espresso shots.</p> <p>Event planners and hospitality agencies that deliver diversity and inclusivity in F&amp;B choices are more likely to have happier attendees, which are more likely to be repeat attendees—which translates to more revenue.</p> <p>Conference goers value their time now more than ever. Flexible F&amp;B can add value to your event by enabling planners to offer more programming, increase sponsorship sales, and prioritize food inclusivity in kind-to-the-planet ways—and create a more memorable attendee experience.&nbsp;</p> <p><strong><em>Author: Rachael Casey, Associate Director, Marketing, Nth Degree Event</em></strong></p> </div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122481&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="i5oC0Uuygf6KeuEWITUgPdOjQusRcgzkyjWcQocd19U"></drupal-render-placeholder> </section> </div> </div> Wed, 05 Jun 2024 18:15:23 +0000 Monica.Loredo-Gutierrez@informa.com 1122481 at https://www.tsnn.com Inclusive Events: Practical Tips for Sensory and Neurodivergent Accessibility https://www.tsnn.com/news/inclusive-events-practical-tips-sensory-and-neurodivergent-accessibility <div data-history-node-id="1122451" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Inclusive Events: Practical Tips for Sensory and Neurodivergent Accessibility </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 5, 2024</div> <div id="custom-sharethis--10"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Inclusive%20Events.png.webp?itok=LvmeOAgu 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Inclusive%20Events.png.webp?itok=LvmeOAgu 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Inclusive%20Events.png.webp?itok=LvmeOAgu 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Inclusive%20Events.png?itok=EuiTQZ9H" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><strong><em><span>Exclusively sponsored by Honeycomb Strategies</span></em></strong></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>A sustainable event includes an atmosphere where everyone feels welcome and comfortable. Planning an event to be inclusive and friendly to people with sensory challenges or neurodiversity (neurodivergent is an umbrella term that refers to a myriad of common neurological differences such as autism spectrum disorder and attention deficit hyperactivity disorder) will ensure the whole community has the opportunity to connect and engage with industry offerings and environmental initiatives.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Here are seven practical ways to make events more accommodating.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ol><li> <h4><span><span><span><strong><span><span>Designate a Quiet Room</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Create a separate space where attendees can retreat from the noise and activity of the event. This room should be away from the main activity, softly lit, with comfortable seating and minimal decoration to avoid overstimulation. It’s important to enforce that this is not a workspace or a spot for phone calls, so this area serves as a sanctuary for those who need a break from the hustle and bustle, providing a peaceful environment to relax and recharge.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ol start="2"><li> <h4><span><span><span><strong><span><span>Standing Room/Roaming Room During Sessions</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Designate specific areas where attendees can stand or move around during sessions. This accommodation is particularly beneficial for those who find sitting still for long periods challenging. It allows individuals to engage with the content while remaining comfortable.</span></span></span></span></span></span></p> <ol start="3"><li> <h4><span><span><span><strong><span><span>Closed Captioning</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Including closed captions on all videos ensures that individuals who are deaf or hard of hearing can fully participate and aids those who might find it difficult to process auditory information quickly. Make sure all multimedia presentations, including live streams, have captions available.</span></span></span></span></span></span></p> <ol start="4"><li> <h4><span><span><span><strong><span><span>Simple Daily Schedule Emails</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Allow attendees to sign up for simple daily schedule emails. These emails should include only the essential information about the day’s events, helping attendees plan without feeling overwhelmed by excessive details. This can be particularly helpful for individuals who thrive on routine and clear, concise information.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ol start="5"><li> <h4><span><span><span><strong><span><span>Advance Warning of Loud Noises</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Giving advance warning of loud noises like bells or planned fire alarms can prevent unnecessary distress. For example, you might announce, “In 10 minutes, there will be a brief loud noise for a fire drill. Please be aware and prepare accordingly,” and include these bulletins in daily digital communications. Such notifications allow attendees to brace themselves or use ear plugs.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ol start="6"><li> <h4><span><span><span><strong><span><span> Resources for Speakers</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Provide speakers with resources on developing presentations that cater to different learning styles. Encourage them to use visual aids, clear structure and variety to ensure their content is engaging and accessible to all attendees. This approach helps in accommodating diverse cognitive processing styles.</span></span></span></span></span></span></p> <ol start="7"><li> <h4><span><span><span><strong><span><span>Sensory Tools</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Offer sensory tools such as weighted lap pads, weighted vests or</span></span></span></span></span></span><a href="https://therapyshoppe.com/category/P2050-balance-seating-disc-combo-ot-sensory-wiggle-seat-foot-fidget-tool-toy-product" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>wiggle cushions.</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> These occupational therapy-approved items can help individuals with sensory processing needs to remain calm and focused. Ear plugs can be helpful to manage auditory sensitivities (look for products made with eco-friendly materials and biodegradable packaging instead of foam and plastic), and portable white boards for doodling can be soothing for those who find it easier to concentrate while engaging in a low-key physical activity. A sponsorship – either accessibility related or sustainability focused – can offset the costs of these materials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>These strategies create an inclusive event environment that respects and accommodates the diverse needs of all attendees. This not only enhances the experience for those with sensory challenges or who are neurodivergent but also promotes a culture of inclusivity and understanding.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Honeycomb Strategies</span></span></strong></span></span></span><span><span><span><span><span><span> specializes in impactful solutions for sustainable events, sports and venues.</span></span></span></span></span></span><a href="http://hcsustainability.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>hcsustainability.com</span></span></u></span></span></span></span></span></a><span><span><span><span><span><u><span><span>/</span></span></u></span></span></span></span></span><span><span><span><span><span><span>hello@hcsustainability.com</span></span></span></span></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122451&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="kCwXzQp9Hfxbz7dz7UD6gQOq2w9X81-yPGhBT9KJcRQ"></drupal-render-placeholder> </section> </div> </div> Wed, 05 Jun 2024 13:15:16 +0000 lpsavas@tsnn.com 1122451 at https://www.tsnn.com